Communication and Leadership
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Rescooped by João Paulo Alexandre from Just Story It! Biz Storytelling
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The Power of Story Over The Brain: Content Creation Know-How

The Power of Story Over The Brain: Content Creation Know-How | Communication and Leadership | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.

Via Karen Dietz
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corneja's curator insight, November 17, 2014 6:52 PM

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

Marco Favero's curator insight, November 18, 2014 8:29 AM

aggiungi la tua intuizione ...

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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Communication and Leadership | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
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Randi Thompson's curator insight, February 18, 2014 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 2014 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

Agi Anderson's curator insight, April 28, 2014 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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World Population Prospects

World Population Prospects | Communication and Leadership | Scoop.it

Via Seth Dixon
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LeeBurns's curator insight, February 11, 2014 5:20 AM

#unit4 #population

Jessica Rieman's curator insight, February 11, 2014 1:27 PM

This graph depicts the estimated population growth throughtout the years of 1950-2100. Age has a lot to do with the increasing rate by millions. The people that are 65+ represented in the green are "peaking old" at 2080. As for the 15-64 age braket they are represented in the red and are reaching the "Adult peak" at the year 2030. And lastly, the "Peak Child" is represented in the blue achieves that in 1990. All of these statistics stem from the Brazilian records and are relative to the daily life and climate of the specific group or individual.

Albert Jordan's curator insight, February 12, 2014 5:56 PM

Looking at the statistics for South America’s growth rate since 1950, it has grown rapidly. This rapid growth can easily be attributed to modernization, increased stability within the governments(even if corruption is still rampant in some places and the U.S. isn’t fiddling its fingers in politics or funding government overthrows), and increased outside development thanks to increased global globalization. While total population of the region is expected to rise until it peaks in 2050, so is population density and age. This will create sanitation, infrastructure, and healthcare issues that many parts of the continent may not be ready to address or able to. Even though economic strength is typically on the rise, these are still poorer developing nations. The birthrate is already beginning to peak and taper off even if deaths continue to rise. However, there is still predicted to be more births than death. Improved healthcare globally since 1950 has found its way into South America and so has economic output, bringing with it – immigration. Numbers such as South America’s can be used to create a visual representation by using a population pyramid to figure out which phase of the demographic transition model the region, or with more specific numbers, a country was in, is going into, and will predicable be in.

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How to Write a Strategic Marketing Plan

http://www.growthink.com/products/marketing-plan-template | Click to gain access to Growthink's Ultimate Marketing Plan Template. Or call 800-506-5728 for pr...
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Tendências do mobile marketing em 2014

Tendências do mobile marketing em 2014 | Communication and Leadership | Scoop.it
RT @clientealvo: Tendências de marketing digital para 2014: listamos as melhores soluções para você. http://t.co/LDpU9M5LdF http://t.co/oiO…
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As Vantagens do Marketing Digital - Digital Discovery

As Vantagens do Marketing Digital - Digital Discovery | Communication and Leadership | Scoop.it
Mas afinal quais são as principais vantagens do marketing digital?
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Como usar imagens no Marketing Digital - Parte 1 - Eduardo Santana

Como usar imagens no Marketing Digital - Parte 1 - Eduardo Santana | Communication and Leadership | Scoop.it
Como usar imagens no Marketing Digital para gerar mais contatos, ganhar mais visitas e dinheiro.
João Paulo Alexandre's insight:

Artigo de Eduardo Santana.

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Best Advice I Ever Got: Have the Courage to Follow Your Vision

Best Advice I Ever Got: Have the Courage to Follow Your Vision | Communication and Leadership | Scoop.it

I attribute much of our success to three pieces of advice that have become our guiding principles:

 

1. Ask, "How much do I really want it?"

 

My high school crew coach told me that success only depends on one thing: how much you really want it. The difference between winning and losing, he would say, is nothing more than deciding that you want to win.

 

This advice has had a huge impact on my life and career. Every time I've dreamt up a new idea or venture, my coach's words have come to mind: How much do you really want this?

 

Asking yourself this question forces you to pause and evaluate the situation honestly. Do you have a true passion for it? Are you ready to do whatever it takes to make it work? Taking a genuine look at how much something matters to you will help you weed out certain projects and make time for the ones that truly captivate you.


Via The Learning Factor
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The Learning Factor's curator insight, September 14, 2014 6:54 PM

You're the captain of your own ship, so at the end of the day, you must trust yourself to do what's right.

AHORA MAS RECURSOS HUMANOS's curator insight, September 15, 2014 5:14 AM

Although not always success is just a matter of your decision to get it, it is interesting this article

Rescooped by João Paulo Alexandre from Business Improvement
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Copywriting Tips for the Three Most Important Pages on Your Website

Copywriting Tips for the Three Most Important Pages on Your Website | Communication and Leadership | Scoop.it

Via Daniel Watson
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Marshall Van Fleet's curator insight, February 18, 2014 7:50 AM

Here's some good advice Website copywriting advice for all you  Do It Yourselfers...

 

Make it a great day!

 

Marshall

Tooliers's curator insight, February 20, 2014 9:52 AM

thanks @slideshare.net

LaMont Price's curator insight, July 31, 2015 3:39 PM


Business owners now realise the importance of having a website to showcase their business and its offerings, yet far too many have launched their websites into the digital space, without paying a lot of attention to the quality of the copywriting contained on the key pages.


Where once it was important just to establish a presence on the world wide web, it is now just as important to ensure that visitors to a small business website stick around long enough to get the intended messages, and take actions that lead to the outcomes the website is designed to achieve.


This excellent slideshare presentatation, identifies the three most important pages on a small business website, and it provides extensive copywriting tips to help these pages perform to expectations.

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Philip Kotler "Marketing"

ANAHEIM UNIVERSITY MBA INTERVIEW WITH: Philip Kotler, SC Johnson & Son Distinguished Professor of International Marketing, Northwestern University J.L. Kello...
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Pottermore arrecada o prémio Digital Strategy of the Year - Blogtailors

Pottermore arrecada o prémio Digital Strategy of the Year - Blogtailors | Communication and Leadership | Scoop.it
... de novembro · Zagreb, Croácia 12 a 17 de novembro · « post anterior | Início | post seguinte ». Seg, 20/Mai/13. Seg, 20/Mai/13. Pottermore arrecada o prémio Digital Strategy of the Year. O sucesso do sítio virtual de Harry Potter analisado.
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14 Creative Ways To Use Video Marketing

14 Creative Ways To Use Video Marketing | Communication and Leadership | Scoop.it

Are you looking for a creative way to showcase your business or website? Why not embrace video marketing?

Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. This can make the task seem daunting.

However, there is nothing to fear! There are tons of great ways to embrace video marketing. From the simple to the complex, you can use videos to brand your business. Here are 14 great ideas to get you started.


Via Kamal Bennani
João Paulo Alexandre's insight:

Formas criativas de usar video marketing.

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Guia do Google sobre Marketing Digital que todo Criativo deve ...

Queridos Criativos da Área de Marketing Digital, compartilho com vocês um excelente Guia do Google para iniciantes. Um guia completo para você que está iniciando e quer se aprimorar no desenvolvimento e otimização de sites para ...
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