How STARZ is using social TV with ‘Boss’ and ‘Spartacus’ | Estética da Mídia | Scoop.it
In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans...

Via The Digital Rocking Chair