What new techniques and tactics are content marketers using these days? CMI asked a few of the experts who will be presenting at this year's Content Marketing World to share their answers. Find out...
Penei Wilson's insight:
I found this article very interesting because it discussed the approaches that merketers take to stay ahead of the competition in the new and ever changing world. The article explains how marketers have had to change their ways and techniques in targeting the segmented market and positioning the product favourably in the consumers mind. One example mentioned in the article is Lowe's use of the VIne App; he used this developing channel as a way to provide consumers who also use the app with "direct, to-the-point helpfulness in 6 seconds," triggering customer loyalty and engagement.
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