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kevin bang's insight:
In marketing, a well planned budget is very important as it helps funds become more evenly distributed throughout the company, in order for it to achieve its objectives. For a company to really succeed, it needs to utilize the notion of synergy. Which means that all individuals within an organization needs to have the same goals as one another, as seen within the article. Having different objectives in mind, can deteriorate the company's performance. Budgeting also helps measure a company's performance which is why it is so essential for them to use.
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