Do not think writing a social media marketing plan is hard. Once you are on the right track, the results will be good. First, it needs to clearly define your goals. Second will be spent more time to prepare and focus on your social media marketing plan. Once the marketing plan has launched, must follow up the progress. Last step of this plan is analyze everything when you done the researched. If something did not do well and there is always a room for improving.
This is an amazing and meaningful article. It is useful to those who run the businesses. I believe that everyone knows Facebook. Facebook now is a famous social media network. Jeff Bullans has written 10 efficient tips to increase fan engagement on Facebook.
1. Best time to put on Facebook
2. Best day to post Facebook
3. How often should you post every day
4. Most effective weekly post frequency
5. Length of posts
6. Facebook post content
7. Facebook post structure
8. Key words for Facebook offers
9. Coupon offers
10. Keep posts simple
The first tip is I like the most. Research showed that, the best time to post was 8pm to 7am, which fans were out off their work.
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
This article emphasises developing an effective marketing communication mix techniques can beneficial the businesses. The article shows five steps essential steps for developing the most effective mix. For example, identify your target market audiences, create your key message points, identify your apertures, write your plan and identify your tactics. Besides that, the author stated those steps are connected to the business market and it is easy to understand as well as essential to marketers.
Well it’s about time. It only took them 5 years, but it looks like the top U.S. companies are finally jumping on the blogging/social media marketing bandwagon. At least that’s the upshot of this year’s installment of the annual study on social media adoption on the part of Fortune 500 companies conducted by the University of Massachusetts at Dartmouth Center for Marketing Research.
As the above graphic from the study illustrates, after steadying for a few years, corporate blogging is on the rise in 2012.
Here’s something interesting. Since the UMass Dartmouth study began tracking data in 2008, rank has influenced adoption of blogging in the Fortune 500, with corporations ranking in the top 200 out-blogging those in the bottom 200. This trend held steady in 2012, with 54% of all Fortune 500 blogs coming from the top 200 corporations, and 28% coming from those ranked 300-500.
Even though only 28% of the Fortune 500 seem to be accepting the benefits of blogging, those companies that have are doing it right. Fully 90% of the F500 companies that blog encourage comments, have RSS feeds, and take subscriptions. Here’s an excerpt from an abstract of the study:
“It appears that those companies that have made the decision to blog have utilized the tool well. There is frequent posting, on-going discussion and the ability to follow the conversation easily through RSS or email subscriptions.”
TWITTER According to the study, nearly three-quarters (73%) of the F500 have corporate Twitter accounts and have tweeted in the past month, an 11% increase over last year. Significantly, every one of the top 10 companies (Exxon, Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Berkshire Hathaway, Fannie Mae, Ford Motors and Hewlett-Packard) consistently post on their Twitter accounts.
FACEBOOK Surprisingly, Twitter edges out Facebook in the percentage of F500 companies using their social network: just two-thirds (66%) of the F500 are now on Facebook, an 8% increase since last year. Further, only 8 of the top 10 companies (Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Fannie Mae, Ford Motors and Hewlett-Packard) have Facebook Pages. Exxon and Berkshire Hathaway are still holding out (come on, Warren, time to create a FB company profile!).
NEW SOCIAL MEDIA=SOCIAL VISUAL In another shocker, the UMass Dartmouth study found that the F500 are actually starting to see the utility of social visual marketing platforms such as YouTube and Pinterest. Roughly 62% of the top 500 companies have a YouTube account, and 11 of them (2%) are on Pinterest. In an ironic twist, 1 of the 11 happens to be Eastman Kodak.
THE BOTTOM LINE In spite of a relatively sluggish adoption curve relative to SMBs, the UMass Dartmouth study suggests the Fortune 500 are finally coming around to the obvious merits of social media marketing. Considering their massive reach, this should’ve been a more intuitive relationship earlier on, especially given the many ways social media can benefit these companies, from fostering direct consumer engagement and promoting online content marketing campaigns, to facilitating less-marketing-centric initiatives like hiring and fundraising.
In any event, this is good news for the small or medium-size business owner or marketer, if only anecdotally. When the top 500 companies in the U.S. start moving their massive resources to further integrate social media marketing into their existing operations, it is a powerful affirmation that SMBs should be doing so too.
To riff on the famous EF Hutton commercial: when the Fortune 500 talk, people listen.
Mai Shin Tan's insight:
This article highlights the Fortune 500 companies get the benefits through blogging or social media marketing, but it also beneficial to other small and medium companies. From author researched, approximately 73% of the F500 have corporate Twitter accounts. On the other side, Facebook has only 66% of F500 companies are now on Facebook. Obviously, Twitter prevails over Facebook. Another mentioned point was the utility of social visual marketing platforms such as YouTube.
This article insight is creative advertising. A creative advertising is much more efficient than anything, is memorable as well as last longer to your target audiences. From the research, creative messages help the products to get more attention and lead to the positive attitudes in the marketplace, but there is no influence consumers purchase behaviour. The authors did a consumer survey approach for measuring perceived creativity. Results came out from those surveys, those products highly competitive and invest heavily in advertising. Overall, the information in the article is short and no well explained.
I saw many people used this article for their week 5 topic. After I reading, it is quite a long article but it covered full details of advertisements and promotions. First of all, the article started with emphasise the importance of advertisements. Companies need to define what their brand is different between other competitors as well as what they can offer more for their consumers. And also it is vital for companies to set a specific and clear objective. Besides that, the successful of advertisements which is related to the marketing and communication objectives.
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