Even though this is a blog i found it to be pretty interesting and full of facts about esablishing objectives and budgeting for the promotional program. As this blog states it is hard to determine the value of advertisment, however the success can be measured by marketing and communicating objectives. I agree with this blog when saying these objectives need to be determined in terms of specific, measurable outputs, quantifiable, realistic and attainable, as we all know these are the rules of SMART goal making. I also really like how this blog relates all of this back to IMC in saying what its primary roles are. However, i do not agree with the fact that companys and managers who understand the value of advertisement and promotion rest assume it to be an expense instead of investment, as i would think of it as an investment in my brand/product. Overall i do think this is a great blog for people like me who are just learning about IMC and objectives and budgeting.
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