Establishing an Effective Promotional Plan
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Rescooped by May Elizbeth from Program planning, objectives, budgets, measuring success
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OKRs: 7 Tips on How to Set your Objectives and Key Results | 7Geese

OKRs: 7 Tips on How to Set your Objectives and Key Results | 7Geese | Establishing an Effective Promotional Plan | Scoop.it
For many companies, it is the time of the year to set their quarterly objectives. More organizations are adopting the Google's Objectives and Key Results (OKRs) methodology. The process starts with the executive team setting ...

Via Jason Boult
May Elizbeth 's insight:

I found this article very interesting and helpful as it provide a clear and simple steps on how to define an organization's objectives and achieve the desired goal. well worth a read!

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Anna Kong's curator insight, September 26, 2013 7:38 PM

This articles talks about 7 steps which is needed when it comes to get results from a particular objective.  It is commonly that objective can be misinterpreted by people easily when its carry out. So therefore the 7 steps can help the markets to guide their theory in order to create a successful campaign for the company. 

JianWang's comment, September 26, 2013 10:36 PM
I agree with you Anna, Marketing objectives must be achieved step by step. In that way every employee knows exactly what they should do and what is next job after this one done. And always give them motivation to complete harder task.
Ben Beguely's curator insight, September 27, 2013 1:51 AM

I found this article to be very useful, in order to achieve in any aspect of life you need to plan. This gave a very helpful step by step guide to reach your goals. 

Rescooped by May Elizbeth from Program planning, objectives, budgets, measuring success.
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Objectives, Measurement and Program Planning

Objectives, Measurement and Program Planning | Establishing an Effective Promotional Plan | Scoop.it
Five Helpful Hints to Jumpstart Your '11 Marcom Success This is "Annual Plan" season for many companies and so the next few blogs will focus on the brand and marketing communications planning proce...

Via Wendy Pham
May Elizbeth 's insight:

The article suggests that a well-stated objective must be SMART – Simple, Measurable, Achievable, Realistic and Timeliness since it measures and evaluates the entire Marketing Communications Program’s success. Overall, a very interesting read!

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Ceres Wu's comment, August 22, 2013 1:22 AM
this article provides very good methods of the 5 mian points for company of marketing communications plainning process, which the well - stated SMARTobjectives, i found its simplely easy to understand how this means to work in the market. i really like it.
Rachel Bom Choi's comment, August 22, 2013 5:27 AM
@May Elizbeth . I found it simple and easy to understand the SMART obejective through this article. Interesting article May :')
Felix Feng's comment, August 22, 2013 5:42 AM
SMART is a good methos that easy understand and follow it. Those five objectives are the things that can not be ignored in the marketing communication program.