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Navigating the geodems systems market

Navigating the geodems systems market | ESRC press coverage | Scoop.it

Since 1981, the two to three years after the publication of the population census has seen the launch of a new wave of geodemographic systems

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Article cites the ESRC funded Retail Research Data website

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Ethnic data ‘not always reliable’

Ethnic data ‘not always reliable’ | ESRC press coverage | Scoop.it

According to the ESRC Research Centre on Dynamics of Ethnicity, 4 per cent of all people chose a different ethnic group in the 2011 Census than they had in the 2001 Census.

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Further information on the ESRC Research Centre on Dynamics of Ethnicity

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