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Internet of Things set to strengthen retail sales as smart sensors hit the High Street

Internet of Things set to strengthen retail sales as smart sensors hit the High Street | ESRC press coverage | Scoop.it

1,000 smart sensors will monitor footfall across the UK.

ESRC's insight:

This article references the  Economic and Social Research Council-funded SmartStreetSensor Project

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Shopping study of Loughborough reveals it is the preferred shopping destination

Shopping study of Loughborough reveals it is the preferred shopping destination | ESRC press coverage | Scoop.it

A STUDY of Loughborough shoppers has revealed the town centre is still the preferred shopping destination despite increasing competition.

The study, led by Loughborough University’s School of Business and Economics, revealed that town centre visits accounted for almost a third of all retail visits.

ESRC's insight:

Funded by the Economic and Social Research Council, the study was co-funded and supported by a group of project partners, including Argos, the Association of Convenience Stores, Action for Market Towns, Boots UK, the British Retail Consortium and the Loughborough Business Improvement District (BID) Partnership.

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