Esotech Digital Marketing Update
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Esotech Digital Marketing Update
What's up and new with Digital Marketing, Social Media, Branding, and marketing in general.
Curated by Bill Grunau
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Twitter Suspends, Then Reactivates, Top Anonymous Account

Twitter Suspends, Then Reactivates, Top Anonymous Account | Esotech Digital Marketing Update | Scoop.it
Twitter on Wednesday suspended @YourAnonNews, an Anonymous-affiliated account with 750,000 followers.
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Social Media Marketing From A to Z - NYTimes.com

Social Media Marketing From A to Z - NYTimes.com | Esotech Digital Marketing Update | Scoop.it
Maybe you set up a Twitter account, but you have yet to post that first tweet. Maybe you can't remember the last time you updated your Facebook page. Well, now's the time.
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a VERY late and weak entry into Social Networkss Microsoft Opens the Beta Version of Socl to Everyone

a VERY late and weak entry into Social Networkss Microsoft Opens the Beta Version of Socl to Everyone | Esotech Digital Marketing Update | Scoop.it
After a long period of closed beta testing, Microsoft made the beta version of its social network, Socl, available to everyone on Tuesday.
Socl initially launched this May.
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Great article: The Future of Social Marketing Is the Messenger, Not the Medium - Huffington Post

Great article: The Future of Social Marketing Is the Messenger, Not the Medium - Huffington Post | Esotech Digital Marketing Update | Scoop.it
The Future of Social Marketing Is the Messenger, Not the Medium Huffington PostIn the online marketing industry, this may be remembered as the year many companies completely abandoned spending money acquiring users on Facebook.
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20 TV Shows With the Most Social Buzz This Week

20 TV Shows With the Most Social Buzz This Week | Esotech Digital Marketing Update | Scoop.it
This week in television was all about singing, football and cartoons. Oh, and vampires and zombies.
FOX's popular vocal competition The X Factor dominated the broadcast TV social rankings in predictable fashion, as it has virtually all season.
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Law That Prevents Sharing Netflix Histories May Be Changing

Law That Prevents Sharing Netflix Histories May Be Changing | Esotech Digital Marketing Update | Scoop.it
The law that's preventing you from sharing your Netflix history may soon change. The U.S. House of Representatives passed a bill Tuesday that would modify a law that restricts sharing a person's video rental history without written consent.
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Apple v. Samsung Back in Court: Here’s What the Judge Will Decide

Apple v. Samsung Back in Court: Here’s What the Judge Will Decide | Esotech Digital Marketing Update | Scoop.it
Samsung and Apple are back in court, arguing about product bans, more monetary damages and potential jury misconduct.
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Interesting data on small business Social media growing in value for many small businesses - ReporterNews.com

Interesting data on small business Social media growing in value for many small businesses - ReporterNews.com | Esotech Digital Marketing Update | Scoop.it
Social media growing in value for many small businessesReporterNews.comA recent survey found that two thirds of small businesses are spending more time on social media today than they did a year ago.
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Harvard Biz Review article, well worth the read: Co-Creation: The Real Social-Media Revolution - blogs.hbr.org (blog)

Harvard Biz Review article, well worth the read: Co-Creation: The Real Social-Media Revolution - blogs.hbr.org (blog) | Esotech Digital Marketing Update | Scoop.it
blogs.hbr.org (blog)Co-Creation: The Real Social-Media Revolutionblogs.hbr.org (blog)To avoid this unenviable fate, a good place for companies to start is to connect their internal sales and service people with customers and their communities on...
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Retailers Investing More in Digital Marketing for Holidays, BDO USA Survey Finds - PYMNTS.com

Retailers Investing More in Digital Marketing for Holidays, BDO USA Survey FindsPYMNTS.comAfter being little more than a blip on the radar in 2007, social media is now essential to marketing in the retail industry.
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