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ESocial
Etudes blog infographies ... contenus web social
Curated by SANDRINE ANDRO
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Twitter Hires CBC’s Kirstine Stewart As Managing Director (And First Team Member) For Twitter Canada | TechCrunch

Twitter Hires CBC’s Kirstine Stewart As Managing Director (And First Team Member) For Twitter Canada | TechCrunch | ESocial | Scoop.it
Canadian broadcasting executive Kirstine Stewart has joined Twitter as managing director for Twitter Canada.

The announcement was just tweeted by Adam Bain, Twitter's president of global revenue.
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Les réseaux sociaux chez les femmes et les hommes

Les réseaux sociaux chez les femmes et les hommes | ESocial | Scoop.it
Vous vous demandez si selon qu'on est une femme ou un homme, l'approche des réseaux sociaux est différente, et bien, oui.

 

Les femmes :

71% des femmes sont présentes sur les réseaux sociaux62% des utilisateurs de Twitter sont des femmes58% des utilisateurs de Facebook sont des femmes70% des utilisateurs de Pinterest sont des femmes

Les hommes :

62% des hommes utilisent les réseaux sociaux64% des utilisateurs de Google + sont des hommes54% des utilisateurs de LinkedIn sont des hommes54% des utilisateurs de Youtube sont des hommes
Via the bureau
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[Infographie] Les chiffres de la publicité sur Facebook

[Infographie] Les chiffres de la publicité sur Facebook | ESocial | Scoop.it

Le réseau qui compte 1 milliard d'utilisateurs livre des chiffres sur le ROI publicitaire des annonceurs. 58%…


Via Stéphanie Ledoux
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Novedia lance son site Social TV Live Battle, une mise en scène en temps réel du pouls social TV

Novedia lance son site Social TV Live Battle, une mise en scène en temps réel du pouls social TV | ESocial | Scoop.it
Social TV livebattle : Bullez devant la télé Lorsqu’ils regardent la télévision, 76% des téléspectateurs français utilisent un deuxième écran, que cela soit leur téléphone mobile, leur t...

Via Fadhila BRAHIMI
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The Review of Reviews: Why Opinions Matter | Social Media Today

The Review of Reviews: Why Opinions Matter  | Social Media Today | ESocial | Scoop.it

It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not. For a lot of businesses the ease of getting reviews from clients should be an opportunity to grab with both hands. Surprisingly, many businesses are ignoring this. More worryingly, if past clients have gone online to complain about poor service publicly on a third party website some business owners are taking the attitude of “out of sight, out of mind”. I even spoke to one business owner who said that if anyone read online reviews about his business he wouldn’t want them as a client anyway! So do people read reviews, and more importantly do they believe them? PeopleClaim have put together this Infographic looking at some statistical measures of ratings and reviews. They were curious as to how many people were searching for reviews, what they were finding, and what type of decisions they were making based on this information....


Via Jeff Domansky
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Psychologie & Réseaux Sociaux : Emotion et Partage de Contenu

Psychologie & Réseaux Sociaux : Emotion et Partage de Contenu | ESocial | Scoop.it
Qu'est-ce qui explique qu'un internaute ait envie de relayer une information ? Une partie de la réponse semble se trouver dans la psychologie des émotions... Explications.

Via Isabelle Clément, Julien Coualan, olegeek
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100 Amazing Social Media Statistics, Facts And Figures 2012 – infographic /@BerriePelser

100 Amazing Social Media Statistics, Facts And Figures 2012 – infographic /@BerriePelser | ESocial | Scoop.it
100 Amazing Social Media Statistics, Facts And Figures 2012 Did you know that there are

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, January 5, 2013 4:43 AM

100 Amazing Social Media Statistics, Facts And Figures 2012 – infographic /@BerriePelser

Tom George's curator insight, January 5, 2013 9:10 AM

Nice info graphic with a catchy headline 

Martine Le Jossec's curator insight, January 5, 2013 12:46 PM

Infographie

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Why CEOs Should Care: How Social Media Drives Business - Forbes

Why CEOs Should Care: How Social Media Drives Business - Forbes | ESocial | Scoop.it
Have you heard the expression TMI (Too Much Information)? We’ve all known individuals who share far too much. Companies whose leaders engage in social media are further ahead But for a business?
SANDRINE ANDRO's insight:

"When IBM (NYSE: IBM) recently surveyed 1,709 CEOs around the world, they found only 16% currently participating in social media–but they predict the percentage will likely grow to 57% within 5 years."

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Nadine Hack's comment, December 27, 2012 6:38 AM
This is an important trend I've been following. I've led sessions on it at the High Performance Board program at IMD Business School and I've seen a shift since
Nadine Hack's curator insight, December 27, 2012 6:41 AM

For any business to be sustainable, its leaders must become engaged in understanding the impact of social media.

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MDE45: Interview with @Odile_Roujol, SVP Brand and Communications at Orange France

MDE45: Interview with @Odile_Roujol, SVP Brand and Communications at Orange France | ESocial | Scoop.it
Interview with Odile Roujol, in charge of Brand and Communications for the French telco giant, Orange France. Digital marketing and blended communications.

Via Orange, Minter Dial
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Minter Dial's curator insight, December 22, 2012 5:16 AM

Interview with Odile Roujol, who has been leading the social media charge at Orange.

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[Infographie] Stratégie mobile : web app ou app mobile ? | FrenchWeb.fr

[Infographie] Stratégie mobile : web app ou app mobile ? | FrenchWeb.fr | ESocial | Scoop.it

Via Philippe Coup-Jambet
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Réseaux sociaux : mes chouchous, mes amis, mes envies

Réseaux sociaux : mes chouchous, mes amis, mes envies | ESocial | Scoop.it
Sandrine Andro est une professionnelle en communication et marketing. Directrice du planning stratégique de Makheia Group, elle dirige le département médias sociaux du groupe. Sandrine est convainc...

Via Patrick Bouillaud
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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | ESocial | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello
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María Dolores Díaz Noguera's curator insight, August 26, 2013 6:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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[Infographie] L'impact des réseaux sociaux sur la circulation des infographies

[Infographie] L'impact des réseaux sociaux sur la circulation des infographies | ESocial | Scoop.it
À la fin de l'année 2009, les infographies ont commencé à inonder les blogs et les sites d'information.

Via Biljana
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Comment Square révolutionne le paiement en point de vente

Comment Square révolutionne le paiement en point de vente | ESocial | Scoop.it
Permettant d'accepter sur smartphone ou tablette les paiements par carte bancaire, la solution américaine prépare son déploiement à l'international. Face aux autres acteurs du paiement en point de vente, elle ne manque pas d'atouts.

Via Philippe Coup-Jambet
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Publicis to `Monetize' Twitter Audience, Levy Says

Publicis to `Monetize' Twitter Audience, Levy Says | ESocial | Scoop.it
April 23 (Bloomberg) -- Maurice Levy, chief executive officer of Publicis Group SA, discusses plans to boost digital advertising revenue through a collaboration with Twitter Inc.
SANDRINE ANDRO's insight:

"...between four to six hundred million dollars over a period of three, four years," M. Levy said.

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Infographie : Stratégie de présence sur les réseaux sociaux en 2013

Infographie : Stratégie de présence sur les réseaux sociaux en 2013 | ESocial | Scoop.it

Qu'attendent les socionautes consommateurs des marques sur les réseaux sociaux ? À l'inverse, que pensent les marques des réseaux sociaux. Réponse, sous forme d'infographie, proposée par CCM Benchmark.


Via Stéphanie Ledoux
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Pierre Cappelli's curator insight, April 24, 2013 4:36 AM

Merci à Sandrine Andro pour ce lien

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6 nouveautés Facebook que vous devez connaître

6 nouveautés Facebook que vous devez connaître | ESocial | Scoop.it
Blog Socialshaker

Via Marine Biggio
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Marine Biggio's curator insight, April 17, 2013 4:54 AM

Il est de nouveau possible de faire de la promotion sur votre page de couverture Facebook dans la limite de 20% de texte.

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Will social media help save the Postal Service and Saturday delivery? - Washington Post (blog)

Will social media help save the Postal Service and Saturday delivery? - Washington Post (blog) | ESocial | Scoop.it
Will social media help save the Postal Service and Saturday delivery?
Washington Post (blog)
But there's a delicious irony in the thought that social media might help rescue the financially ailing U.S.

Via Anthony Trimble
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Philippe Trebaul's curator insight, February 17, 2013 10:13 AM
Est-ce que les médias sociaux contribuer à sauver la Postal Service et livraison de samedi? - Washington Post (blog)

"Est-ce que les médias sociaux contribuer à sauver la Postal Service et livraison de samedi? 
Washington Post (blog) 
Mais il ya une délicieuse ironie dans la pensée que les médias sociaux peuvent aider à sauver le malade financièrement US"..

Will social media help save the Postal Service and Saturday delivery? - Washington Post (blog) via @SANDROANDRINE http://sco.lt/...


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12 Best Pinterest Tools And Apps For Analysis Pins

12 Best Pinterest Tools And Apps For Analysis Pins | ESocial | Scoop.it
Here, we are presenting 12 effective Pinterest tools for the purpose of analyzing pins. Pinterest is another social networking website that is gaining popularity quite quickly.

Via Julia Campbell, Zbynek Kysela ✔
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Le Média Social “Visuel” : un Inconditionnel pour les Marques ...

Le Média Social “Visuel” : un Inconditionnel pour les Marques ... | ESocial | Scoop.it
Le rachat d'Instagram par Facebook, la percée de Pinterest, l'audience de YouTube... On le sait, le visuel est devenu un incontournable dans nos habitudes de consommation sociales. Cette infographie récemment publiée ...

Via Cyril Bladier
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Nutella amendement et réseaux sociaux

SANDRINE ANDRO's insight:

★ ★ Makheia à l'honneur dans le JT de Canal Plus ★ ★
Makheia était hier dans le JT de 18h45 sur Canal +.
Rendez vous à 16:36

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Highlights in Social Media 2012 [Infographic]

Highlights in Social Media 2012 [Infographic] | ESocial | Scoop.it

2012 has been one crazy year for social media. Pinterest was named Best New Startup, Facebook bought Instagram, Facebook went public, Psy's 'Gangnam Style' became the most viewed video in history, and the list goes on...

Want to see just how eventful 2012 has been for social media? Check out this infographic.


Via Lauren Moss
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The state of online collaboration for business (infographic)

The state of online collaboration for business (infographic) | ESocial | Scoop.it

Via Richard Meyer
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Rescooped by SANDRINE ANDRO from Networking et Réseaux Sociaux
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5 étapes clés pour réussir à définir sa présence sur les médias sociaux

Il est nécessaire, afin de définir une présence cohérente pour sa marque ou son entreprise sur les médias sociaux, d’effectuer un important travail d’analyse et de réflexion en amont, pour déterminer des règles de base, puis un plan d’action.

Via Anthony Rochand
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Le marketing de contenu fabrique de l'expérience éditoriale | WAW - We are the words

Le marketing de contenu fabrique de l'expérience éditoriale | WAW - We are the words | ESocial | Scoop.it
Comment les marques peuvent faire face au pouvoir du consommateur 2.0? En lui proposant de l'expérience éditoriale.

Via Wearethewords
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