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The Social Media War | Social Media Today

The Social Media War | Social Media Today | ESocial | Scoop.it
A war is brewing. Recently, Masters in Marketing posted this fantastic infographic that gives a perfect overview of the current state of affairs in the social media space. Major social media players are fighting over a valuable commodity: users.
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Timeline of Instagram | Social Media Today

Timeline of Instagram | Social Media Today | ESocial | Scoop.it
It's no wonder that Instagram is the number one photo-sharing social platform on the planet. It was founded by Kevin Systrom and Mike Krieger on 6 October, 2010 and was later bought by Facebook in April, 2012.
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Big Youth, agence experte en innovation digitale rejoint le Groupe Makheia -- PARIS, January 6, 2014 /PRNewswire/ --

PARIS, January 6, 2014 /PRNewswire/ -- Big Youth, agence experte en innovation digitale rejoint le Groupe Makheia.
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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | ESocial | Scoop.it
Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats...
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Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks | ESocial | Scoop.it
The best data on social media engagement, and where social audiences spend their time. Plus, what do they like to do on social networks?
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Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?

Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform? | ESocial | Scoop.it
Social Media - In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.
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Conférence Media Aces - nov 2013 - Marina Tymen - La communication de crise

Conférence Media Aces - nov 2013 - Marina Tymen - La communication de crise | ESocial | Scoop.it
Comment mettre en oeuvre un dispositif de communication de crise sur les médias sociaux? L'exemple d'Air France avec Marina Tymen. Pour lire le livre: http:/...

Via Veille digitale
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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | ESocial | Scoop.it

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/

 

 


Via Giuseppe Mauriello
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Ajo Monzó's curator insight, December 19, 2013 2:20 AM

Thanks!

Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 

 

The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).

 

Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

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Baisse de 40 % du "reach" pour les pages Facebook en 6 mois !

Baisse de 40 % du "reach" pour les pages Facebook en 6 mois ! | ESocial | Scoop.it
Here we go again! “My Facebook reach is down,” is making the buzz again in the social media blogosphere. The last time everyone and their sister

Via Erick Hostachy
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Erick Hostachy's curator insight, December 27, 2013 3:18 AM

À lire, le point #2

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The Most Instagrammed Place in the World Is a Mall in Bangkok

The Most Instagrammed Place in the World Is a Mall in Bangkok | ESocial | Scoop.it
And Bangkok's airport falls from the top spot to the ninth.
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IBM - Smarter Planet - Social business - Overview - United Kingdom

IBM - Smarter Planet - Social business - Overview - United Kingdom | ESocial | Scoop.it
IBM has identified three distinct characteristics of a Social Business: a social business is engaged, a social business is transparent, a social business is nimble
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Here's Why Instagram's Demographics Are So Attractive To Brands

Here's Why Instagram's Demographics Are So Attractive To Brands | ESocial | Scoop.it
Instagram has a lot of traction with young audiences, and women.
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Do Social Media the Right Way | Social Media Today

Do Social Media the Right Way | Social Media Today | ESocial | Scoop.it
While there are no wrong ways to eat a Reese's, there are definitely some wrong ways to do social media. That said, whenever there are wrongs, there are always many rights to counteract them.
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The 11 Most Important Google Search Algorithm Changes in 2013 | Social Media Today

The 11 Most Important Google Search Algorithm Changes in 2013 | Social Media Today | ESocial | Scoop.it
Here's what sent site owners and marketers scurrying to their analytics in 2013! This infographic from E2M details the most important changes to Google Search in 2013.
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Formation aux médias sociaux : devenir une fille 3.0 - Isabelle Kevorkian

Formation aux médias sociaux : devenir une fille 3.0 - Isabelle Kevorkian | ESocial | Scoop.it
C’est décidé, cette année je serai une geek. Une fille digitale. Tel est mon objectif.
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Mark Zuckerberg's Net Worth Increased by $12.4 Billion Last Year

Mark Zuckerberg's Net Worth Increased by $12.4 Billion Last Year | ESocial | Scoop.it
The Facebook cofounder and CEO's net worth increased by $12.4 billion last year, the largest gain of any current tech exec, not counting Bill Gates.
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Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014 | The Search Agents

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014 | The Search Agents | ESocial | Scoop.it
It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014.
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Five Questions and Answers About Reputational Risk - Deloitte Risk & Compliance - WSJ

Five Questions and Answers About Reputational Risk - Deloitte Risk & Compliance - WSJ | ESocial | Scoop.it
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14 Instagram Photojournalists Who Will Open Your Eyes to the World

14 Instagram Photojournalists Who Will Open Your Eyes to the World | ESocial | Scoop.it

These 14 photojournalists are using Instagram to capture stunning visuals around the globe.


Via David Sallinen (WAN-IFRA)
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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | ESocial | Scoop.it

This article is the second part of the excellent guide written by Robin Good and published on MasterNewMedia in these recent days.
The Part I that I curated and excerpted a summary is here: http://sco.lt/9BOLdB

Here is an excerpt of second part:
"I (Robin Good) continue my humble exploration of what I have identified as possible areas for betterment, innovation and improvement of content curation tools, by identifying and describing some of those that appear most needed.

8) Preservation
One of the official digital curator key responsibilities lays specifically in archiving and preserving anything of value that is collected, just like a museum curator does.
For these reasons professional content curation tools will have to include among their features the ability to:
a) fully photograph,
b) archive and
c) create a searchable index of any such web content, page or information resource being curated.

9) Private Collections
The need to offer “private” collections / streams that can be accessed via subscription or sold as downloadable PDF (or in other formats) will also come of time soon.

10) Full Capture Abilities
The curator needs to equipped with qualified tools that can allow him to easily clip a short text excerpt from a page, a whole web page, an image or parts of a video.
Few content curation tools excel on this front, and none does a great job of creating screenshot-based web page collections that contain full page screenshots.

11) Monetization
All these platform have an opportunity to gradually discover and identify the most valuable curators in their community and to support them by either having relevant brands sponsoring specific verticals, via sponsored stories or via paid subscriptions.

12) Content Types Begging To Be Curated
Most of the curated content today are news, images and products.
Still, there are some areas that completely lack, or offer only one or two useful and easy-to-use curation tools.
Take for example audio curation. There's no dedicated curation tool that I know of that can help me curate podcasts, audio recordings and newscasts easily.

13) Beyond News & Articles
Until now we have been used to see the work of the content curator give life to streams of news stories via a Twitter or Facebook channel.
In the future it is very likely that beyond these popular uses, you will see the work of content curators specifically contribute to the creation of valuable collections in the form of actual: books, magazines, textbooks, video playlists - programmes, shopping directories and more others.

14) Specialized Curation Tools
I expect new curation tools to diversify themselves from the crowded competition by specializing in a specific area and for a specific group of users.

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part2/

 


Via Giuseppe Mauriello
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John Thomas's curator insight, February 1, 2014 12:44 PM

The Future Of Content Curation Tools -

Jeff Domansky's curator insight, February 18, 2014 1:45 PM

Valuable tips from Robin Good and thanks Giuseppe Mauriello for sharing them.

Michael Ravensbergen's curator insight, February 18, 2014 2:26 PM

Curation tools!!!

 

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2013: What You Read

2013: What You Read | ESocial | Scoop.it
Ahh, December. The best time of year for bloggers. The one month at the end of every year where we take the time to look back over the last 11 and - you guessed it - make lots of lists.
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8 Social Media Marketing Predictions for 2014

8 Social Media Marketing Predictions for 2014 | ESocial | Scoop.it
Marketing teams will be looking to increase the effectiveness of their social marketing efforts in three ways. Hear more and what 8 things we see to happen.
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Quand la recherche « like » Facebook

Quand la recherche « like » Facebook | ESocial | Scoop.it
Une application pour Facebook, développée par des sociologues, sensibilise aux données recueillies par l'entreprise et aidera à mieux comprendre le rôle des outils numériques sur les interactions sociales.
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Study: Social media influences b-to-b tech purchases | B2B Social

Study: Social media influences b-to-b tech purchases | B2B Social | ESocial | Scoop.it
BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.
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