Les applications en lien avec la forme ont un avenir radieux devant elles. Des analystes de marché prévoient que d'ici 2017, plus de 1,7 milliard de personnes à travers le monde auront téléchargé au moins une de ces applis...
Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street—and even on models walking the runway. Already, about one in six consumers who have heard about wearables are using them, and among them, 61 percent are wearing fitness bands. But the appeal of wearables goes beyond fashion accessories, particularly as more consumers adopt technology to help address their individual health and fitness needs, using both wearables and smartphone apps to meet their goals.
So who makes up this growing group of device owners interested in their health? Nielsen’s recent Connected Life Report found that young adults lead the charge in adopting wearable tech, with consumers between ages 18-34 making up half of owners of fitness bands (49%). While men and women wear fitness bands in nearly equal numbers, women were more likely to use mHealth devices (mobile health devices used to monitor specialized health needs) than men. Overall, wearables owners tend to have more disposable income, especially among fitness band users, as one-in-three earn $100,000 or more in household income.
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