Expressing a competitive attitude, even more as a whole business, is often depicted as double-edged behavior. When your appointment setting service receives an inquiry asking if your products can help monitor competitor activity, you might get on edge.
Yes, it’s wise to keep an eye on what your competitors are doing. But if you do it either so openly or so secretively, either way could end up blowing up in your face (with your PR being the first caught in the blast). On the other hand, if you do have a way to enable and empower your prospects against competitors, there is still a strong appeal.
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