WHEN a power cut interrupted this year’s Super Bowl, advertisers lit up. “Sending some LEDs to the @MBUSA Superdome right now,” tweeted Audi, swiftly plugging...
Erin Mulligan Nelson's insight:
Turbulence for CMOs? The CMO is dead? No way. There has never been a better time to be a marketer. In today's world of marketing, left brain really does meet right brain, with tools and data emerging, allowing CMOs to do smarter and better work. Endless opportunity.
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