Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world.
Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.
These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.
Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?
The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."
Excerpted from this interesting article on Outspoken Media:
"The facts are:
***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content. ***Curation can be a fun, rewarding and highly effective part of your online marketing mix. ***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.
The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.
An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.
So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.
If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.
Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.
1) Create Twitter lists of experts and thought leaders in your niche.
2) Save Twitter searches for relevant keywords. 3) Build customized MyAllTop pages to keep up on industry blogs. 4) Set up Google Alerts for targeted keywords. 5) Subscribe to blogs by RSS and view them in Google Reader. 6) Create topical lists on Facebook. 7) Perform keyword searches in Trackur. 8) Explore Regator’s curated blog directory. 9) Hunt down content by category on StumbleUpon. 10) Find applicable articles and experts with Topsy. 11) Join relevant LinkedIn groups. 12) Search Scribd’s documents database. 13) Dig into the bookmarked items on Delicious. 14) Keep an eye on curated niche sites that serve your audience, like Inbound.org. 15) Scour the Web with Snip.it and Scoop.it. 16) Drop your keywords into Bottlenose. 17) Scan the curated lists on List.ly. 18) Sign up for a personalized email digest from YourVersion. 19) Say hello to your little friend: Social Buzz. 20) Swing by Ice Rocket and ROCKZi once in awhile. 21) Ignore Google+ at your own risk. I dare you. #smooches.
Constantly Refine and Refocus Your Curation Strategy:
I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.
Be the Pickiest, Little Curator Allowed by Law:
If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.
Nature has a fascinating article on the diagnosis of autism and how it clashes with cultures that have different forms of everyday social interaction and different standards for how children should behave.
This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and curate user-generated and user-submitted content.
From article on Streamingmedia.com:
"Curation can solve the problem of abundance online, Steven Rosenbaum explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it's a way for site owners to present strong material to site visitors and cut through the clutter.
"Content curators are distributors of collections," explained Rosenbaum.
That's the abundance problem. If you went ahead and made all the curators in the world go away, you'd still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation."
A well-planned content curation strategy doesn't simply present a list of videos to site visitors. It presents a collection with personality. When curating materials to present, think about the persona that makes that collection unique..."
Change doesn't occur by magic, and if you want someone to change their behaviour, you need to adopt an effective approach that will encourage them to make the changes required.
The challenge for business owners and managers seeking to change the behavious of individuals or teams, is to ensure that you have many levers that you can pull, to ensure that the required outcome is achieved.
This excellent article, identifies 10 such levers, and suggests that leaders need to use them all to achieve lasting behavioural change.