|Current selected tag: neuroscience. Clear.|
Your new post is loading...
Habits are behaviors wired so deeply in our brains that we perform them automatically. This allows you to follow the same route to work every day without thinking about it, liberating your brain to ponder other things, such as what to make for dinner.
However, the brain's executive command center does not completely relinquish control of habitual behavior.
Via Sakis Koukouvis, João Carreira
Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?
Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.
And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.
Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.
I hope we all learn lots and gain lots of useable insights for our work. Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz, Paulo Camargo