It seems America’s appetite for reality TV hasn’t yet curbed and possibly even continues to accelerate. Want proof? You know that show where people buy delinquent storage units “blind”, then rifle through them looking for valuable collectibles, antiques and other goods? Which one? you say, yeah, that’s my point; there are multiple series that fit that bill including Storage Wars, Auction Hunters and in a tangential way, Pawn Stars.
“ People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.”
Via Adela Iepure, ACC
"Last week I spent two and a half days with Mike Bosworth in his Story Seekers workshop and was once again reminded of what makes great salespeople...." Selected by www.CogBooks.com - the leader in adaptive learning for critical needs - from admarco blog.
“ Given that bad bosses are the most common cause of unhappiness at work and given the negative effects they have on employees and on the company's results, we clearly need to do something about this problem.”
Via Anne Leong
"Last year, Asahi TV Corp. and content-fingerprinting specialist Vobile Japan partnered on an unusual experiment for an unscripted primetime series that blurred the line between contestant and audience. When the “Survivor”-themed format featured an on-air personality harpooning fish, viewers were invited to use their smartphones to do some spearing of their own, competing for points by snapping photos of the catch onscreen.
The point was to hook not just fish but also viewers in the treacherous waters of live TV, where ad-skipping DVRs and a sea of competitors make achieving decent ratings increasingly challenging.
It’s an odd example, but one that demonstrates the direction TV networks are going to have to go with reality TV to preserve the prime value of that first window, where most revenue is made. This gamification of reality TV is a trend no one has seen coming, yet it feels inevitable: leveraging second screens to bring back an urgency to watching that first screen...."
“ Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly Strategy article.”
Nice Message and video clip for this time of year March Madness....and my favorite " You play to win one possession at time. Score stop them thats one win... play each possession as one game ... and just be a little bit better than their best effort". Thats from "Off the Bench Leadership" ...
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