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Online Strategies for Nonprofit Organizations
Curated by Norman Reiss
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | ePhilanthropy | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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What Content Marketers Need to Know About Responsive Web Design

What Content Marketers Need to Know About Responsive Web Design | ePhilanthropy | Scoop.it
This tutorial provides a fundamental understanding of the technical concepts involved in responsive web design, so you can make informed content decisions.

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Does Your Nonprofit Have A Social Media Work Flow?

Does Your Nonprofit Have A Social Media Work Flow? | ePhilanthropy | Scoop.it
Jeremiah Owyang's post,  "Social Media Work Flow," offers a good taxonomy for a social media work flow, triage, or process.

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How to: Find out when your best time to tweet on twitter | Ask Aaron Lee

How to: Find out when your best time to tweet on twitter | Ask Aaron Lee | ePhilanthropy | Scoop.it
How to: Find out when is your best time to tweet on Twitter account and optimise your Twitter account.

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A Detailed Anatomy of the New LinkedIn Company Page Design

A Detailed Anatomy of the New LinkedIn Company Page Design | ePhilanthropy | Scoop.it

A detailed look at the anatomical changes coming soon to your LinkedIn Company Page. 

 

This is a wonderful example of a "Give to Get" strategy.  HubSpot has put together a comprehensive tutorial on how to set up the upcoming  Linked-In company page.  They even have a free 32page Guide to download.  This is important for two reasons:

 

1. Both commercial and non-profit organizations should take advantage of the power of Linked-In which we have discussed before.

 

2. They provide this valueable information free, no strings.  This "Give to Get" strategy establishes value for HubSpot, positions them as experts, and starts a conversation that is built on mutual trust.  Very powerful in-bound marketing, which is HubSpots core business.

 

Download this guide now!

 

- Ken

 

kendickens@2080nonprofits.org

http://www.2080nonprofits.org


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Are you guilty of drive-by content curation?

Are you guilty of drive-by content curation? | ePhilanthropy | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

Content curation is not just simply slap dash sharing.   There are the nuances of techniques - the shifting, shorting, filtering, summarizing. What what if anything is it aligned with?  

 

Is it helping you create a presentation for a work/professional goal?

Is it helping generate content as part of your content strategy?

Is it helping you build your professional expertise or network?

 

Content curation - and content creation need to be aligned with a strategic purpose.

 

 

"Have you been smart about reuse and leverage of marketing assets including content? Not a series of one off creations in response to an opportunity that stray off in entirely new directions from the core brand storyline." 



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The Next Fifty Nonprofit Tweeps to Follow

The Next Fifty Nonprofit Tweeps to Follow | ePhilanthropy | Scoop.it

Ephraim Gopin has put together a fabulous follow-up to his"first 50 people to follow on Twitter," focusing on nonprofit twitterers. I know many of them, and concur that they are wonderful tweeps to follow, know, and chat with on Twitter.

 


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3 Success Factors of Nonprofits Using Social Media

3 Success Factors of Nonprofits Using Social Media | ePhilanthropy | Scoop.it
Looking for the secret to nonprofit social media success? Guest blogger Traci Sestili spells out the top 3 elements.

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The Facebook Dirty Dozen [Infographic]

The Facebook Dirty Dozen [Infographic] | ePhilanthropy | Scoop.it
Facebook Marketing can be confusing and frustrating at times. Here’s a checklist of 12 common mistakes most people make on Facebook.  Take a look to see if you’re guilty of any of these.  And if you are,  no worries!

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Facebook Changes: Are You Up-to-Date?

Facebook Changes: Are You Up-to-Date? | ePhilanthropy | Scoop.it
The social network and its affiliates have rolled out at least nine changes to Facebook ads--plus a few other shifts--in the past few months.

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Charity Toolbox: 100+ Nonprofit-Specific Tech Tools (Categorized)

Charity Toolbox: 100+ Nonprofit-Specific Tech Tools (Categorized) | ePhilanthropy | Scoop.it
Since I not only work for a nonprofit but am also in the process of starting my own nonprofit, I've been doing some research into some useful tech tools in the social sector. In my search I ran acr...

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How to Create Enough Good Content

How to Create Enough Good Content | ePhilanthropy | Scoop.it

As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. The most difficult part is creating good content, content your subscribers want to read.


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Twelve Ways You Can Make Your Campaign Stronger | NTEN

We all need tips on how to improve our online fundraising and these tips from Farra at Big Duck are well worth a read


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10 Mistakes People Make With Twitter

A solidly good list to start with...what would you add?


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Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data

Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data | ePhilanthropy | Scoop.it
Between the 2012 U.S. election, Big Data, and online listening, data is the topic of the moment in nonprofits and business. Today, we take a look at "The State of Nonprofit Data" - a new report from NTEN and Idealware.

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10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | ePhilanthropy | Scoop.it

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


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Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring

Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring | ePhilanthropy | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

I'm a fan of buffapp, especially to schedule my tweets.    They've now added analytics to their features.  

 

The Twitter analytics include: 

All clicks, retweets, mentions, reach and favorites that you will receive.

http://blog.bufferapp.com/twitter-facebook-linkedin-analytics

 

 

But metrics alone won't due any good unless you make sense of the data and create actionable insights.  Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results.

 

Here's an example.   Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:


http://nonprofitorgs.wordpress.com/2012/09/16/five-types-of-nonprofit-tweets-guaranteed-to-get-retweeted/

 


This post shares some observations about five different types of tweets that most often get retweeted by nonprofits.    This analysis is based on looking at the Twitter stream, picking out the most Retweeted Tweets, and doing a content analysis

 

        However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t.

 

Here they are:

 

1) Powerful stats that speak to your mission and programs
2) Quotes that inspire social good.

3) Well-formatted, easy to read factual tweets.

4) Position statements spoken with clarity and conviction.

5) Tweets that tap into the #BreakingNews cycle

 

So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate.  Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others.  See if it works with you and rinse and repeat. 

 


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7 image editing tools to create top-rate visual content | Socialbrite

7 image editing tools to create top-rate visual content | Socialbrite | ePhilanthropy | Scoop.it
Tweet This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.

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Increasing Your Organization's Internet Presence: SEO Fact & Fiction | NTEN

Increasing Your Organization's Internet Presence: SEO Fact & Fiction | NTEN | ePhilanthropy | Scoop.it

Can you really "optimize" your website for search engines? It helps to separate a few pieces of fact from fiction about search engine optimization and search engines behavior in general.


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Why We Shouldn't Make Separate Mobile Websites | Smashing Mobile

Why We Shouldn't Make Separate Mobile Websites | Smashing Mobile | ePhilanthropy | Scoop.it
There has been a long-running war going on over the mobile Web: it can be summarized with the following question: “Is there a mobile Web?” That is, is the mobile device so fundamentally...

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Mapping Your Mix: Are Your Providing the Right Mix of Content?

Mapping Your Mix: Are Your Providing the Right Mix of Content? | ePhilanthropy | Scoop.it

Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Because each can attract a different audience, and may be better-suited for certain types and lengths of content, coordinating among them all can be difficult.


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Going Meta: Content Curation Techniques in Action by Robin Good

Here is a great example of how Robin Good Curates.  He noticed this video that Howard Rheingold has spotted.  Howard was curating it because of the focus on concept maps and creating insights.    Howard wrote:

 

(Video) Concept mapping with a group can be a powerful exercise in augmenting collective intelligence -- Howard

 

 

"An animated presentation about concept mapping. Focuses on how groups can employ the technique as a tool for collaborative planning and problem solving".

 

Now, go look at how Robin curated this video.  He did simply do a re-scoop.

 

Here's what he did:

 

1.)  Viewed the video to see how it relates to his scoop.it on curation and indicated the exact part of the five-minute video that explains content curation

 

2)  He retitled his scoop to support his point - that the making information into knowledge is what the curator does.

 

3)  He thanked the curator who originally found the clip - gave attribution to the person selected it.

 

 

http://curation.masternewmedia.org/p/2214228953/content-curation-from-information-to-knowledge-video?_tmc=qgpFTf6P-j0OG9yUhKbmoh2kBA1BuwWogZjsBN-aSwU

 

 

 

 


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Robin Good's comment, July 23, 2012 1:18 AM
Thanks Beth.

P.S.: A possible overlook "he did simply do a re-scoop"
Beth Kanter's comment, July 23, 2012 2:31 PM
Hi Robin, thanks for catching that! Sort of a funny typo, don't you think? That is the essence of what you did - you didn't just click a button - you added value for your audiences. Thanks again for being a great role model for all of us who want to learn better curation skills.
Robin Good's comment, July 23, 2012 4:04 PM
Thank you Beth, for going "meta" and showing the process. Great move. Great job.
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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | ePhilanthropy | Scoop.it
How much time are you spending on social media? Can you tell if it's helping sales?

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7 Patterns of Nonprofit Digital Teams - Online Fundraising, Advocacy, and Social Media -

7 Patterns of Nonprofit Digital Teams - Online Fundraising, Advocacy, and Social Media - | ePhilanthropy | Scoop.it

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