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Online Strategies for Nonprofit Organizations
Curated by Norman Reiss
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Enterprise: List of 40 Social Media Staff Guidelines

Enterprise: List of 40 Social Media Staff Guidelines | ePhilanthropy | Scoop.it

Via steve heye
Norman Reiss's insight:

Great examples of social media policies by nonprofit & for profit organizations

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Post Planner Review

Post Planner Review | ePhilanthropy | Scoop.it
You already know from my Twitter tools post what a big fan I am of social media tools. When it comes to Facebook, I’ve been playing around with lots of differ ...

Via Jimun Gimm, Debra Askanase
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Debra Askanase's curator insight, February 7, 2013 8:34 PM

All sorts of great posting customizations and plannig for posting to your Facebook page from Post Planner, free and paid version reviewed.

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Techcafeteria Blog » The Nonprofit Management Gap

Techcafeteria Blog » The Nonprofit Management Gap | ePhilanthropy | Scoop.it

Via steve heye
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steve heye's curator insight, January 30, 2013 9:21 AM

The concept that the CIO and CTO are on the way out, replaced by chief digital or chief data officer is ridiculus. It illustrates the craziness of the importance being put on social media or that tech can be managed by anyone. These people have not managed a tech department or understand what business process management is all about.

steve heye's curator insight, January 30, 2013 9:22 AM

The concept that the CIO and CTO are on the way out, replaced by chief digital or chief data officer is ridiculus. It illustrates the craziness of the importance being put on social media or that tech can be managed by anyone. These people have not managed a tech department or understand what business process management is all about.

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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy | ePhilanthropy | Scoop.it
The new year means a clean slate for your organization’s fundraising strategy. Here are 5 resolutions you should consider keeping in 2013.
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Sang Hoon Moon's comment, February 11, 2013 10:32 PM
세계물의날을 맞이하여 ( 대체수자원 서비스: oecd193개 회원국 삶의질향상 / 과학기술 지식서비스 ) 기후변화 지구환경복원 지식 서비스를 제공합니다.
To celebrate World Water Day (Alternative water oecd193 life-member of the science and technology improving the quality / knowledge services), climate change, global environmental services restored knowledge.
Greg Jordan's curator insight, February 16, 2013 3:55 PM

In addition to this great article, my nonprofit clients have gotten funds in a unique way: http://youtu.be/zQOmAbwDL_0

JoAnn Smith Quarles's comment, April 20, 2013 2:20 PM
I've started my non-profit and I'm open for funding! Any and all suggestions are open and welcome.
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Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar « LightBox Collaborative

Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar « LightBox Collaborative | ePhilanthropy | Scoop.it

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Rescooped by Norman Reiss from Twitter best practices, engagement and research
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10 Mistakes People Make With Twitter

A solidly good list to start with...what would you add?


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Rescooped by Norman Reiss from Measuring the Networked Nonprofit
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Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data

Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data | ePhilanthropy | Scoop.it
Between the 2012 U.S. election, Big Data, and online listening, data is the topic of the moment in nonprofits and business. Today, we take a look at "The State of Nonprofit Data" - a new report from NTEN and Idealware.

Via Beth Kanter
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Rescooped by Norman Reiss from Twitter best practices, engagement and research
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10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | ePhilanthropy | Scoop.it

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


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Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring

Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring | ePhilanthropy | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

I'm a fan of buffapp, especially to schedule my tweets.    They've now added analytics to their features.  

 

The Twitter analytics include: 

All clicks, retweets, mentions, reach and favorites that you will receive.

http://blog.bufferapp.com/twitter-facebook-linkedin-analytics

 

 

But metrics alone won't due any good unless you make sense of the data and create actionable insights.  Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results.

 

Here's an example.   Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:


http://nonprofitorgs.wordpress.com/2012/09/16/five-types-of-nonprofit-tweets-guaranteed-to-get-retweeted/

 


This post shares some observations about five different types of tweets that most often get retweeted by nonprofits.    This analysis is based on looking at the Twitter stream, picking out the most Retweeted Tweets, and doing a content analysis

 

        However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t.

 

Here they are:

 

1) Powerful stats that speak to your mission and programs
2) Quotes that inspire social good.

3) Well-formatted, easy to read factual tweets.

4) Position statements spoken with clarity and conviction.

5) Tweets that tap into the #BreakingNews cycle

 

So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate.  Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others.  See if it works with you and rinse and repeat. 

 


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7 image editing tools to create top-rate visual content | Socialbrite

7 image editing tools to create top-rate visual content | Socialbrite | ePhilanthropy | Scoop.it
Tweet This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.

Via steve heye
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Wild Apricot Blog : Pinterest - What's It Good For?

Wild Apricot Blog : Pinterest - What's It Good For? | ePhilanthropy | Scoop.it

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Increasing Your Organization's Internet Presence: SEO Fact & Fiction | NTEN

Increasing Your Organization's Internet Presence: SEO Fact & Fiction | NTEN | ePhilanthropy | Scoop.it

Can you really "optimize" your website for search engines? It helps to separate a few pieces of fact from fiction about search engine optimization and search engines behavior in general.


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Why We Shouldn't Make Separate Mobile Websites | Smashing Mobile

Why We Shouldn't Make Separate Mobile Websites | Smashing Mobile | ePhilanthropy | Scoop.it
There has been a long-running war going on over the mobile Web: it can be summarized with the following question: “Is there a mobile Web?” That is, is the mobile device so fundamentally...

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What is the Best Time to Post in Social Media?

What is the Best Time to Post in Social Media? | ePhilanthropy | Scoop.it
Social Media - But is there an ultimate answer the perfect time to post? Time may or may not be on your side, but it is at your disposal and direction.

Via Debra Askanase
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Debra Askanase's curator insight, February 14, 2013 2:27 PM

Pick a slow time with user vigilence. Some times are suggested but the most definitive answer is to look at your own followers and content.

Rescooped by Norman Reiss from Content and Curation for Nonprofits
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How to Write Better Posts By Uncovering Reader Needs

How to Write Better Posts By Uncovering Reader Needs | ePhilanthropy | Scoop.it
Are people coming to your blog and leaving within a few seconds?If so, you have a “relevance” problem.  You can publish well-written, literary masterpieces

Via Beth Kanter
Norman Reiss's insight:

Great advice

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Beth Kanter's curator insight, February 1, 2013 10:41 AM

Are people coming to your blog and leaving within a few seconds?

If so, you have a “relevance” problem.  You can publish well-written, literary masterpieces, but readers will still ignore them if they aren’t relevant to their immediate needs.

Solving the relevance problem comes down to good old-fashioned research with an online twist.

Stanford Smith's comment, February 1, 2013 1:00 PM
Thank you for the mention Beth! We should do a webinar about this....
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An Organizational Structure That Supports Your Digital Presence | Smashing Magazine

An Organizational Structure That Supports Your Digital Presence | Smashing Magazine | ePhilanthropy | Scoop.it
This article looks at how organizational structure and responsibilites and policies can support our digital presence and the beautiful websites we create.

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Rescooped by Norman Reiss from Nonprofit Online Tools
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85 Low-Cost or Free Web-Based Tools for Nonprofits

85 Low-Cost or Free Web-Based Tools for Nonprofits | ePhilanthropy | Scoop.it
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web an...

Via Ash Shepherd
Norman Reiss's insight:

Many of these sites are new to me.

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Ash Shepherd's curator insight, December 28, 2012 5:55 PM

Great list of a wide varity of tools for that are useful for nonprofits.

Rescooped by Norman Reiss from Content and Curation for Nonprofits
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | ePhilanthropy | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon, Beth Kanter
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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What Content Marketers Need to Know About Responsive Web Design

What Content Marketers Need to Know About Responsive Web Design | ePhilanthropy | Scoop.it
This tutorial provides a fundamental understanding of the technical concepts involved in responsive web design, so you can make informed content decisions.

Via steve heye
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Does Your Nonprofit Have A Social Media Work Flow?

Does Your Nonprofit Have A Social Media Work Flow? | ePhilanthropy | Scoop.it
Jeremiah Owyang's post,  "Social Media Work Flow," offers a good taxonomy for a social media work flow, triage, or process.

Via steve heye
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How to: Find out when your best time to tweet on twitter | Ask Aaron Lee

How to: Find out when your best time to tweet on twitter | Ask Aaron Lee | ePhilanthropy | Scoop.it
How to: Find out when is your best time to tweet on Twitter account and optimise your Twitter account.

Via Debra Askanase
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A Detailed Anatomy of the New LinkedIn Company Page Design

A Detailed Anatomy of the New LinkedIn Company Page Design | ePhilanthropy | Scoop.it

A detailed look at the anatomical changes coming soon to your LinkedIn Company Page. 

 

This is a wonderful example of a "Give to Get" strategy.  HubSpot has put together a comprehensive tutorial on how to set up the upcoming  Linked-In company page.  They even have a free 32page Guide to download.  This is important for two reasons:

 

1. Both commercial and non-profit organizations should take advantage of the power of Linked-In which we have discussed before.

 

2. They provide this valueable information free, no strings.  This "Give to Get" strategy establishes value for HubSpot, positions them as experts, and starts a conversation that is built on mutual trust.  Very powerful in-bound marketing, which is HubSpots core business.

 

Download this guide now!

 

- Ken

 

kendickens@2080nonprofits.org

http://www.2080nonprofits.org


Via Ken Dickens, steve heye
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Rescooped by Norman Reiss from Content and Curation for Nonprofits
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Are you guilty of drive-by content curation?

Are you guilty of drive-by content curation? | ePhilanthropy | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

Content curation is not just simply slap dash sharing.   There are the nuances of techniques - the shifting, shorting, filtering, summarizing. What what if anything is it aligned with?  

 

Is it helping you create a presentation for a work/professional goal?

Is it helping generate content as part of your content strategy?

Is it helping you build your professional expertise or network?

 

Content curation - and content creation need to be aligned with a strategic purpose.

 

 

"Have you been smart about reuse and leverage of marketing assets including content? Not a series of one off creations in response to an opportunity that stray off in entirely new directions from the core brand storyline." 



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The Next Fifty Nonprofit Tweeps to Follow

The Next Fifty Nonprofit Tweeps to Follow | ePhilanthropy | Scoop.it

Ephraim Gopin has put together a fabulous follow-up to his"first 50 people to follow on Twitter," focusing on nonprofit twitterers. I know many of them, and concur that they are wonderful tweeps to follow, know, and chat with on Twitter.

 


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3 Success Factors of Nonprofits Using Social Media

3 Success Factors of Nonprofits Using Social Media | ePhilanthropy | Scoop.it
Looking for the secret to nonprofit social media success? Guest blogger Traci Sestili spells out the top 3 elements.

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