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Online Strategies for Nonprofit Organizations
Curated by Norman Reiss
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Rescooped by Norman Reiss from Nonprofit Digital Engagement
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Why Your Website Needs a Final Decision-Maker

Why Your Website Needs a Final Decision-Maker | ePhilanthropy | Scoop.it
Often times, designing a website becomes more about personnel compromise to include a little bit of everyones’ suggestions all mashed together.

Via steve heye
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Rescooped by Norman Reiss from Facebook best practices and research
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18 Ways to Improve Your Facebook News Feed Performance |

18 Ways to Improve Your Facebook News Feed Performance | | ePhilanthropy | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.

 


Via Debra Askanase
Norman Reiss's insight:

Always a continuing challenge to keep your content visible to your followers

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Debra Askanase's curator insight, July 27, 7:35 AM

add your insight...

Chantel Lacy Vinish's curator insight, August 7, 2:09 PM

This is a really great article. 

Rescooped by Norman Reiss from Content and Curation for Nonprofits
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Content is king: easy & simple ways to curate relevant content

Content is king: easy & simple ways to curate relevant content | ePhilanthropy | Scoop.it
Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…

Via Beth Kanter
Norman Reiss's insight:

Always best to add your own spin to whatever you curate (I sometimes forget this)

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Rescooped by Norman Reiss from Facebook best practices and research
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How to Get Ready for the New Facebook Page Design in 5 Steps

How to Get Ready for the New Facebook Page Design in 5 Steps | ePhilanthropy | Scoop.it
The new Facebook Page design: Learn about the changes, the implications and the adaptations you need to make to your design.

Via Debra Askanase
Norman Reiss's insight:

Yes, again...

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Debra Askanase's curator insight, June 5, 7:31 PM

There's a lot in this blog post that's really worthwhile.

For social media folks, ideas to consider about how to think about the new page design for optimal use. Also: new sizing for images (implications for future infosnaps), and a nice cover photo template designer.

Jamie Tieche's comment, June 6, 9:56 AM
Very helpful article with some great tips and explanations.
Debra Askanase's comment, June 8, 7:24 PM
@Jamie Tieche Thanks! @Norman Reiss Yep...again...I know what you mean!
Rescooped by Norman Reiss from Facebook best practices and research
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Top 5 Questions about the Update to Pages

Top 5 Questions about the Update to Pages | ePhilanthropy | Scoop.it
Answers to the top FAQ’s regarding the updates to Pages.

Via Debra Askanase
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Debra Askanase's curator insight, March 29, 6:53 PM

Facebook is rolling out a new look to Pages, and there are big changes coming. In preparation: be sure to update your cover image with text along the bottom, and have all your company information up to date.

Rescooped by Norman Reiss from Nonprofits In The Mobile Era
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How Nonprofits are Using Mobile Technology in Fund Accounting and Fundraising

How Nonprofits are Using Mobile Technology in Fund Accounting and Fundraising | ePhilanthropy | Scoop.it
Mobile technology is transforming the business and nonprofit world, and many nonprofits are using mobile to connect to their fund accounting and fundraising

Via Julia Campbell
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How Do We Measure Nonprofit Effectiveness? | NTEN

How Do We Measure Nonprofit Effectiveness? | NTEN | ePhilanthropy | Scoop.it

Via Beth Kanter, Norman Reiss
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Rescooped by Norman Reiss from Measuring the Networked Nonprofit
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Here's a Quick Way to Find (and Follow) Top Influencers on Twitter

Here's a Quick Way to Find (and Follow) Top Influencers on Twitter | ePhilanthropy | Scoop.it
Want a quick & easy way to connect with influential people on Twitter? This blog shows you 2 easy ways to find top influencers on Twitter.

Via Beth Kanter
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Beth Kanter's curator insight, January 29, 7:24 AM

A few good tips

Media Impact Funders's curator insight, January 30, 6:54 AM

Really helpful and easy way to find and connect with influeners. Thanks for sharing Beth.

Rescooped by Norman Reiss from Measuring the Networked Nonprofit
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dashboards - home

dashboards - home | ePhilanthropy | Scoop.it

Via Beth Kanter
Norman Reiss's insight:

Great way to quickly display impact of your organization's work

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Beth Kanter's curator insight, January 21, 2:07 PM

Here is a collection of Foundation Dashboards and other related examples. 

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Online Giving Study: The Digital Giving Index - Event Journal, Inc.

Online Giving Study: The Digital Giving Index - Event Journal, Inc. | ePhilanthropy | Scoop.it
The people over at Network for Good have created the following infographic “The Digital Giving Index” to provide insights on charitable giving for nonprofits.
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Rescooped by Norman Reiss from Content and Curation for Nonprofits
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11 Must Read eBooks to Get Content Marketing Smart for 2014

11 Must Read eBooks to Get Content Marketing Smart for 2014 | ePhilanthropy | Scoop.it
Over the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing

Via Beth Kanter
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Beth Kanter's curator insight, January 1, 6:21 PM

Compilation of must reads for content marketing

Deborah Spector's curator insight, January 2, 4:32 AM

Smart way to kick-start 2014 nonprofit content marketing. These e-books are must reads!

Rescooped by Norman Reiss from Facebook best practices and research
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Facebook Rolling Out “Donate Now” Feature for Nonprofits

Facebook Rolling Out “Donate Now” Feature for Nonprofits | ePhilanthropy | Scoop.it
Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. Facebook users will be able to click "Donate Now" and choose amount for their donation.

Via Debra Askanase
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Rescooped by Norman Reiss from Measuring the Networked Nonprofit
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How to Start Thinking Like a Data Scientist

How to Start Thinking Like a Data Scientist | ePhilanthropy | Scoop.it
An easy exercise to learn data analytics.

Via Beth Kanter
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Beth Kanter's curator insight, December 2, 2013 7:51 AM

A simple exercise in data literacy skills using a fun example.  This would be good to incorporate in data literacy workshops.

Rescooped by Norman Reiss from Measuring the Networked Nonprofit
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How to Use Twitter Analytics to Find Important Data |

How to Use Twitter Analytics to Find Important Data | | ePhilanthropy | Scoop.it
Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.

Via Beth Kanter
Norman Reiss's insight:

Have you used this tool yet?

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Beth Kanter's curator insight, August 4, 7:28 PM

Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

donhornsby's curator insight, August 5, 5:00 AM

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

Rescooped by Norman Reiss from Better know and better use Social Media today (facebook, twitter...)
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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | ePhilanthropy | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
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Sybille Pierru's curator insight, June 28, 10:29 AM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 1:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 11:22 AM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

Rescooped by Norman Reiss from Facebook best practices and research
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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | ePhilanthropy | Scoop.it
Learn why Facebook's organic reach has been declining and what you can do about it.

Via Debra Askanase
Norman Reiss's insight:

Frustrating to spend time developing great content which few constituents actually see

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Debra Askanase's curator insight, June 23, 6:54 AM

Interesting discussion on page reach, whether advertising is worth it, and tips to get fans to see your page posts.

Rescooped by Norman Reiss from Scoop.it on the Web
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In-Depth Guide to Content Curation

In-Depth Guide to Content Curation | ePhilanthropy | Scoop.it
Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great thing to implement in your digital marketing strategy.

Via Ally Greer
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Ally Greer's curator insight, May 30, 5:31 PM

Great, informative post by Navneet Kaushal on the do's and don'ts of content curation & some of the best tools out there to curate content to your website and social networks.

NOTRE DAME SCHOOL's curator insight, May 31, 6:06 AM

Be brave and do it yourself!

Rescooped by Norman Reiss from Twitter best practices, engagement and research
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27 Resources for Nonprofits on Twitter - Media Cause

27 Resources for Nonprofits on Twitter - Media Cause | ePhilanthropy | Scoop.it
It can be hard to sift through all of the noise to find useful resources for nonprofits on Twitter. We're here to help.

Via Debra Askanase
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Rescooped by Norman Reiss from Social Media Content Curation
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | ePhilanthropy | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
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Randi Thompson's curator insight, February 18, 4:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 1:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

eProAgi Anderson's curator insight, April 28, 5:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

Rescooped by Norman Reiss from Measuring the Networked Nonprofit
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Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools

Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools | ePhilanthropy | Scoop.it
Free Twitter analytics: This is a comprehensive guide to the best free twitter analytic tools that are available. Check it out now.

Via Beth Kanter
Norman Reiss's insight:

Great list of resources

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Rescooped by Norman Reiss from Facebook best practices and research
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New Facebook Algorithm Update Dings Text Updates From Businesses

New Facebook Algorithm Update Dings Text Updates From Businesses | ePhilanthropy | Scoop.it
Facebook's algorithm has changed ... again. Here's what you need to know about the new "link-share" updates for your company's Page.

Via Debra Askanase
Norman Reiss's insight:

The latest change from Facebook...

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Debra Askanase's curator insight, January 22, 7:27 PM

The big thing to remember: allow Facebook to auto-populate the image and text to any link (you can edit the link and the image after that), but do not just post a link without that on a Facebook update.

Fanny Villagra's curator insight, February 16, 5:27 AM

Mi escuela

Fanny Villagra's curator insight, February 17, 1:43 PM

Red de Docentes en la escuela.

Rescooped by Norman Reiss from Nonprofits In The Mobile Era
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10 Tips for a Successful Mobile Email Campaign [Infographic]

10 Tips for a Successful Mobile Email Campaign [Infographic] | ePhilanthropy | Scoop.it
Email marketing is turning mobile faster that you think, here are some ideas to turn your email campaigns mobile-friendly

Via Julia Campbell
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Rescooped by Norman Reiss from Nonprofits In The Mobile Era
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Mobile for Nonprofits in 2014: What We Learned in 2013 and What’s Hot in 2014 for Mobile

Mobile for Nonprofits in 2014: What We Learned in 2013 and What’s Hot in 2014 for Mobile | ePhilanthropy | Scoop.it
Here’s our compilation of trends and tips for 2014 and our suggested list of 2014 Mobile New Year Resolutions you can put to use.

Via Julia Campbell
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Rescooped by Norman Reiss from Facebook best practices and research
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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | ePhilanthropy | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.

Via Debra Askanase
Norman Reiss's insight:

Great tips

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Debra Askanase's curator insight, December 17, 2013 5:30 PM

Two interesting Facebook insights: A.) some emoticons are more engaging than others and B.) if you ask a question, it should be at the end of the update. Read on for other great FB tactics.

Beth Kanter's curator insight, December 19, 2013 8:02 PM

Useful to get beyond the generic tips.   Shows that you need some sense-making skills to really analyze and improve results.

Andrew McRobert's curator insight, August 19, 5:31 AM

10. This is an in depth look at tactics used to get further reach on facebook. This site was a little better than the other sites dealing with this aspect of my scoop.

Rescooped by Norman Reiss from Facebook best practices and research
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Facebook’s Latest News Feed Algorithm Update – Three Things You Need to Know

Facebook’s Latest News Feed Algorithm Update – Three Things You Need to Know | ePhilanthropy | Scoop.it
Facebook's News Feed algorithm will soon put a damper on external links to memes, suggest related articles, and resurface updates with new comments.

Via Debra Askanase
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