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Online Strategies for Nonprofit Organizations
Curated by Norman Reiss
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Wild Apricot Blog : Pinterest - What's It Good For?

Wild Apricot Blog : Pinterest - What's It Good For? | ePhilanthropy | Scoop.it
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Discover Topics Norman Reiss is following
Social Media and Nonprofits:  Measurement Content and Curation for Nonprofits Facebook best practices and research Nonprofit Digital Engagement Twitter best practices, engagement and research nonprofit communications
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Thursday Roundup: Twitter Tips

Thursday Roundup: Twitter Tips | ePhilanthropy | Scoop.it
Today's #WUL roundup shares five posts that give Twitter tips and advice for seasoned users as well as newbies.

Via Debra Askanase
Norman Reiss's insight:

Great overview

Debra Askanase's curator insight, May 19, 9:17 PM

Solid good tips for both the newbie and experienced Twitter user from @shonali.

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Do people share more on Facebook or Twitter?

Do people share more on Facebook or Twitter? | ePhilanthropy | Scoop.it

Click here to edit the title


Via Debra Askanase
Debra Askanase's curator insight, May 14, 7:24 AM

More people share to Facebook than Twitter. When they share to Facebook, 80% of people share only one type of article.

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eBook: Feeding the Content Beast eBook - Curata

eBook: Feeding the Content Beast eBook - Curata | ePhilanthropy | Scoop.it
Norman Reiss's insight:

Helpful tips on keeping your content interesting & fresh

Beth Kanter's curator insight, April 24, 9:47 AM

\ Feeding the Content Beast

This e-book from Curata includes a foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of “Content Rules”, offers some great tips for creating and curating content:


- How to re-purpose old content;
- How to develop short and long form content;
- plus lots of tips for being efficient


The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.


Fill out the form here and download free your copy of ebook:
http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/


Hat Tip to fellow curator, Giuseppe Mauriello, for surfacing this gem.

Here’s a bonus link of simple techniques and tools for finding great content on social channels to curate.

Giuseppe Mauriello's comment, April 24, 9:49 AM
Hello Beth, thank you for mention!
Heather Card's comment, April 25, 11:31 AM
Thanks for sharing this resource Beth!
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Facebook Graph Search – Five Things Nonprofits Need to Know

Facebook Graph Search – Five Things Nonprofits Need to Know | ePhilanthropy | Scoop.it
Facebook Graph Search is very different from Google search. With Graph Search, you combine a keyword search with friends who've shared content on Facebook related to that search.

Via Debra Askanase
Norman Reiss's insight:

Great insights from Debra

Debra Askanase's curator insight, April 22, 2:45 PM

Five simple things to remember and know moving forward with your Facebook strategy, via @johnhaydon.

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Some of Your Facebook Fans Will Never See Your Posts Again

Some of Your Facebook Fans Will Never See Your Posts Again | ePhilanthropy | Scoop.it
Some of your Fans are active on Facebook and will never see a post of your again. And it's not Facebook's fault. How many do you have?

Via Debra Askanase
Norman Reiss's insight:

Have you ever checked who's intentionally hiding your posts?

Debra Askanase's curator insight, April 2, 4:29 PM

How to search for the fans that have hidden your Facebook Page in their newsfeeds.

Thomas Wooldridge's comment, April 5, 10:39 AM
maybe they are tired of seeing your cat pictures
Debra Askanase's comment, April 25, 9:32 PM
@thomas - ha! @Norman, no, I haven't ever checked to see who's intentionally hiding the posts. How can you find them?
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Five Types of Tweets Nonprofits Should Never Post on Twitter

Five Types of Tweets Nonprofits Should Never Post on Twitter | ePhilanthropy | Scoop.it
If your nonprofit is not getting retweeted on Twitter, then you haven't yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit's avatar which ultimately results in more ...

Via Debra Askanase
Debra Askanase's curator insight, March 30, 7:49 PM

Did you know that tweets with semicolons are rarely retweeted? Five good practices for tweeting from @nonprofitorgs

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The WordPress Handbook - 55 Resources For First Time WordPress Users

The WordPress Handbook - 55 Resources For First Time WordPress Users | ePhilanthropy | Scoop.it
WordPress is become very popular over the past couple years and today it powers more then 20% of sites on the Internet; no other content management system comes close to its widespread usage.

Via steve heye
Norman Reiss's insight:

Many great resources here

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A Great Platform for Curating and Publishing On Any Topic: RebelMouse

A Great Platform for Curating and Publishing On Any Topic: RebelMouse | ePhilanthropy | Scoop.it
Norman Reiss's insight:

Interesting way to consolidate your social media activity online and help with content curation

Ruth Bass's curator insight, April 1, 12:23 PM

add your insight...

Tim Hopper's curator insight, April 2, 10:44 AM

How to self-organize the web using curating tools.

A. Brian Dengler's comment, May 5, 8:34 AM
RebelMouse is a promising tool. If I could only figure out how to use it. :-)
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What is the Best Time to Post in Social Media?

What is the Best Time to Post in Social Media? | ePhilanthropy | Scoop.it
Social Media - But is there an ultimate answer the perfect time to post? Time may or may not be on your side, but it is at your disposal and direction.

Via Debra Askanase
Debra Askanase's curator insight, February 14, 2:27 PM

Pick a slow time with user vigilence. Some times are suggested but the most definitive answer is to look at your own followers and content.

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How to Write Better Posts By Uncovering Reader Needs

How to Write Better Posts By Uncovering Reader Needs | ePhilanthropy | Scoop.it
Are people coming to your blog and leaving within a few seconds?If so, you have a “relevance” problem.  You can publish well-written, literary masterpieces

Via Beth Kanter
Norman Reiss's insight:

Great advice

Beth Kanter's curator insight, February 1, 10:41 AM

Are people coming to your blog and leaving within a few seconds?

If so, you have a “relevance” problem.  You can publish well-written, literary masterpieces, but readers will still ignore them if they aren’t relevant to their immediate needs.

Solving the relevance problem comes down to good old-fashioned research with an online twist.

Stanford Smith's comment, February 1, 1:00 PM
Thank you for the mention Beth! We should do a webinar about this....
Nozzl Real-Time Technologies's curator insight, February 15, 12:42 PM

Yes! If people want to read great literature, they'll pick up a book. They read posts to find useful information. You have only seconds to assure them that they've come to the right place.

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An Organizational Structure That Supports Your Digital Presence | Smashing Magazine

An Organizational Structure That Supports Your Digital Presence | Smashing Magazine | ePhilanthropy | Scoop.it
This article looks at how organizational structure and responsibilites and policies can support our digital presence and the beautiful websites we create.

Via steve heye
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Rescooped by Norman Reiss from Nonprofit Online Tools
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85 Low-Cost or Free Web-Based Tools for Nonprofits

85 Low-Cost or Free Web-Based Tools for Nonprofits | ePhilanthropy | Scoop.it
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web an...

Via Ash Shepherd
Norman Reiss's insight:

Many of these sites are new to me.

Ash Shepherd's curator insight, December 28, 2012 5:55 PM

Great list of a wide varity of tools for that are useful for nonprofits.

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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | ePhilanthropy | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon, Beth Kanter
Danielle M. Villegas's curator insight, January 18, 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Joe Winpisinger's comment, January 26, 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Joe Winpisinger's curator insight, January 26, 11:35 PM

Great post on finding and sharing the right information...

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Usability checklist | Userium | Catch common usability problems before user testing.

Userium - Usability Checklist - Simple, research based, usability checklist, which can be used to catch common usability issues on websites before doing user testing. By fixing obvious usability problems you get more meaningful feedback from users.

Via Ash Shepherd
Norman Reiss's insight:

Usability is often a forgotten step - don't let this happen to you.

Ash Shepherd's curator insight, May 16, 8:29 AM

Nice interactive checklist tat is fairly comprehensive but easy to understand and use. Also, the print version is very clean.

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6 ideas to help take advantage of Facebook’s new cover photo rules | SmartBlogs

6 ideas to help take advantage of Facebook’s new cover photo rules | SmartBlogs | ePhilanthropy | Scoop.it
Facebook launched Timeline in February 2012 and ever since, Facebook has had strict rules for business pages and their cover photos. The photos couldn't co

Via Debra Askanase
Debra Askanase's curator insight, April 26, 12:41 PM

Facebook has significantly relaxed its cover image rules. You can now ask fans to like your page, act on your behalf, and so much more. These are six solid tips for your Facebook cover image.

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Three Simple Ways to Improve Your Online Fundraising | npENGAGE

Three Simple Ways to Improve Your Online Fundraising | npENGAGE | ePhilanthropy | Scoop.it
It’s 2013. As a nonprofit focused on online fundraising, you’ve likely started making resolutions to improve, diversify or broaden your fundraising

Via steve heye
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Rescooped by Norman Reiss from Nonprofit Digital Engagement
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How to Get a Transcript From a Twitter Hashtag

How to Get a Transcript From a Twitter Hashtag | ePhilanthropy | Scoop.it
During a current event, Twitter users often use hashtags -- keywords preceded by the pound symbol -- to mark keywords for faster searching. Because a popular hashtag can generate many posts quickly, ...

Via steve heye
Norman Reiss's insight:

Esp. useful for those of us who were at NTC last week

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3 Things You Need to Know about Facebook’s “New” News Feed

3 Things You Need to Know about Facebook’s “New” News Feed | ePhilanthropy | Scoop.it
Facebook's News Feed is changing, but what does it mean for your nonprofit page? Here's a quick run down of 3 things that are changing - and how you can adapt.

Via Debra Askanase
Debra Askanase's curator insight, April 1, 11:12 AM

Photos will become larger, with some captions over the photo, Page Like stories will show more of the "story," and Link previews expand. Small stuff, but stuff that will ideally increase interactivity.

Ryan Crowder's curator insight, April 2, 2:03 PM

Helpful initial impressions and applications of the new nesfeed rollout.

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Building Your Presence with Facebook: a guide for causes and nonprofits

Norman Reiss's insight:

Best practices & tips for Facebook & Instagram

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Twitter Killing TweetDeck for iPhone and Android

Twitter Killing TweetDeck for iPhone and Android | ePhilanthropy | Scoop.it
Twitter will shut down multiple TweetDeck apps to focus on the product's web-based version, the microblogging service announced Monday.

Via Debra Askanase
Norman Reiss's insight:

Fortunately, HootSuite is still available

Debra Askanase's curator insight, March 10, 9:53 AM

RIP TweetDeck AIR (the app so many of us use on our laptop), TweetDeck for Android and iPhone. It will move to an entirely web-based experience now. Time to shore up those Twitter lists and make sure they are feeding into the columns you want.

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Enterprise: List of 40 Social Media Staff Guidelines

Enterprise: List of 40 Social Media Staff Guidelines | ePhilanthropy | Scoop.it
Norman Reiss's insight:

Great examples of social media policies by nonprofit & for profit organizations

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Post Planner Review

Post Planner Review | ePhilanthropy | Scoop.it
You already know from my Twitter tools post what a big fan I am of social media tools. When it comes to Facebook, I’ve been playing around with lots of differ ...

Via Jimun Gimm, Debra Askanase
Debra Askanase's curator insight, February 7, 8:34 PM

All sorts of great posting customizations and plannig for posting to your Facebook page from Post Planner, free and paid version reviewed.

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Techcafeteria Blog » The Nonprofit Management Gap

Techcafeteria Blog » The Nonprofit Management Gap | ePhilanthropy | Scoop.it
steve heye's curator insight, January 30, 9:21 AM

The concept that the CIO and CTO are on the way out, replaced by chief digital or chief data officer is ridiculus. It illustrates the craziness of the importance being put on social media or that tech can be managed by anyone. These people have not managed a tech department or understand what business process management is all about.

steve heye's curator insight, January 30, 9:22 AM

The concept that the CIO and CTO are on the way out, replaced by chief digital or chief data officer is ridiculus. It illustrates the craziness of the importance being put on social media or that tech can be managed by anyone. These people have not managed a tech department or understand what business process management is all about.

Rescooped by Norman Reiss from Fundraising in a Modern World
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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy | ePhilanthropy | Scoop.it
The new year means a clean slate for your organization’s fundraising strategy. Here are 5 resolutions you should consider keeping in 2013.

Via The Fish Firm
Heriniaina Andriamisaodray's comment, February 12, 2:36 AM
Change the world through the use of renewable energies such as normal household waste, wind and water. Stop destroying the forest, retrieve products basements. http://goo.gl/1k5Qk
Greg Jordan's curator insight, February 16, 3:55 PM

In addition to this great article, my nonprofit clients have gotten funds in a unique way: http://youtu.be/zQOmAbwDL_0

JoAnn Smith Quarles's comment, April 20, 2:20 PM
I've started my non-profit and I'm open for funding! Any and all suggestions are open and welcome.
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Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar « LightBox Collaborative

Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar « LightBox Collaborative | ePhilanthropy | Scoop.it
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