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Online Strategies for Nonprofit Organizations
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How to Improve Your Tweets Using Twitter Analytics

How to Improve Your Tweets Using Twitter Analytics | ePhilanthropy | Scoop.it
Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…

Via Beth Kanter
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Beth Kanter's curator insight, December 8, 2014 1:21 PM

Step-by-steps for analyzing your Twitter stream using Twitter analytics.

Rescooped by Norman Reiss from Measuring the Networked Nonprofit
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Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools

Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools | ePhilanthropy | Scoop.it
Free Twitter analytics: This is a comprehensive guide to the best free twitter analytic tools that are available. Check it out now.

Via Beth Kanter
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Great list of resources

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Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring

Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring | ePhilanthropy | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

I'm a fan of buffapp, especially to schedule my tweets.    They've now added analytics to their features.  

 

The Twitter analytics include: 

All clicks, retweets, mentions, reach and favorites that you will receive.

http://blog.bufferapp.com/twitter-facebook-linkedin-analytics

 

 

But metrics alone won't due any good unless you make sense of the data and create actionable insights.  Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results.

 

Here's an example.   Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:


http://nonprofitorgs.wordpress.com/2012/09/16/five-types-of-nonprofit-tweets-guaranteed-to-get-retweeted/

 


This post shares some observations about five different types of tweets that most often get retweeted by nonprofits.    This analysis is based on looking at the Twitter stream, picking out the most Retweeted Tweets, and doing a content analysis

 

        However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t.

 

Here they are:

 

1) Powerful stats that speak to your mission and programs
2) Quotes that inspire social good.

3) Well-formatted, easy to read factual tweets.

4) Position statements spoken with clarity and conviction.

5) Tweets that tap into the #BreakingNews cycle

 

So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate.  Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others.  See if it works with you and rinse and repeat. 

 


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How to Use Twitter Analytics to Find Important Data |

How to Use Twitter Analytics to Find Important Data | | ePhilanthropy | Scoop.it
Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.

Via Beth Kanter
Norman Reiss's insight:

Have you used this tool yet?

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Beth Kanter's curator insight, August 4, 2014 10:28 PM

Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

donhornsby's curator insight, August 5, 2014 8:00 AM

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

Rescooped by Norman Reiss from Twitter best practices, engagement and research
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10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | ePhilanthropy | Scoop.it

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


Via MordecaiHoltz, Debra Askanase
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