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ePhilanthropy
Online Strategies for Nonprofit Organizations
Curated by Norman Reiss
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A Great Selection of Resources on Curation and Learning by David Kelly

A Great Selection of Resources on Curation and Learning by David Kelly | ePhilanthropy | Scoop.it

Via Robin Good
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Dawn Adams Miller's curator insight, May 23, 2013 11:12 PM

Anything from LnD Dave is pure hold and very practical.  Enjoy'

Susan Wegmann's curator insight, May 24, 2013 8:51 AM

A GREAT resource for the buzzword "Content Curation." Finally!

Rescooped by Norman Reiss from Content and Curation for Nonprofits
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | ePhilanthropy | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon, Beth Kanter
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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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A Great Platform for Curating and Publishing On Any Topic: RebelMouse

A Great Platform for Curating and Publishing On Any Topic: RebelMouse | ePhilanthropy | Scoop.it

Via Robin Good
Norman Reiss's insight:

Interesting way to consolidate your social media activity online and help with content curation

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Robin Good's comment, November 12, 2013 9:03 AM
RebelMouse was born to build a social media hub, but it does have strong aggregation, filtering and curation capabilities. SEO-wise it is not a great choice, but also Scoop.it has quite a few limits on this front. <br><br>Rebelmouse doesn't offer all of the extras Scoop.it has, from scheduling, to sharing to an extended number of social networks, to integration with newsletter and to the backend dashboard. <br><br>Scoop.it has also a better, cleaner and more legible format, that better lends itself to more in-depth reading than just browsing titles, images and tweets.
Stan Smith's comment, November 12, 2013 9:22 AM
While I still use RebelMouse I have disconnected all inbound links because it posts it wacky and I was always having to go back and edit stuff. Now that I post stuff manually with their applet it isn't so bad. I still prefer Scoop.it though.
Terheck's comment, November 12, 2013 4:12 PM
I use Rebelmouse for a while now, and I like it as a complementary tool to other Social Media tools. You can have a look at it on https://www.rebelmouse.com/Terheck/