Patient engagement continues to be one of the hottest topics in the industry. However, most discussions seem to focus only on exciting new digital and mobile technologies that are empowering patients to manage their health and revolutionizing the ways they can do it. But technology is just one part of the complex process of patient engagement.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy? Studies have shown that patients of all literacy levels forget key information provided to them during doctor visits, sometimes within minutes! Low health literacy can create dangerous situations and even highly educated patients can be affected, particularly if they are sick. Therefore, a critical factor to successful patient engagement is the ability to develop patient education materials that are not only understandable, but are also appealing, relevant, and easy to act on.