A team of social scientists gave advice on how to counter rumors, how to portray rivals effectively and how to get out the vote.
1) Dr. Fiske’s research has shown that when deciding on a candidate, people generally focus on two elements: competence and warmth. “A candidate wants to make sure to score high on both dimensions,”
2) When it comes to countering rumors, psychologists have found that the best strategy is not to deny the charge (“I am not a flip-flopper”) but to affirm a competing notion.
3) Simply identifying a person as a voter, as many volunteers did — “Mr. Jones, we know you have voted in the past” — acts as a subtle prompt to future voting, said Dr. Cialdini. “People want to be congruent with what they have committed to in the past, especially if that commitment is public,”
4) Many volunteers also asked would-be voters if they would sign an informal commitment to vote, a card with the president’s picture on it.
5) Obama volunteers also asked people if they had a plan to vote and if not, to make one, specifying a time, according to Stephen Shaw
6) Another technique some volunteers said they used was to inform supporters that others in their neighborhood were planning to vote.