EOS Research
Follow
Find
91 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Natasha Vwich
Scoop.it!

Twitter / NicoleScherzy: On my way to the studio! I ...

Twitter / NicoleScherzy: On my way to the studio! I ... | EOS Research | Scoop.it
On my way to the studio! I just ❤️ my @eos!! Makes my lips so kissable!! http://t.co/7UkYrktl8g
more...
No comment yet.
Scooped by Natasha Vwich
Scoop.it!

EOS - Reinventing Lip Balm [Case Study]

EOS - Reinventing Lip Balm [Case Study] | EOS Research | Scoop.it

This is a story of how a challenger brand was able to break through and gain traction in the uninteresting and uninvolving lip balm category. With a limited budget vs the rich multinationals that crowd the category, but an innovative and thoughtful design that women loved, the EOS Smooth Sphere lip balm was able to radically alter consumer perceptions about how appealing a lip balm can be.

more...
Scooped by Natasha Vwich
Scoop.it!

eos TV commercial (full-length version)

Check out our new commercial! Fun fact: the entire color palette is coordinated with smooth sphere colors. http://t.co/w76XKmqBKh
more...
No comment yet.