In a New Era for Marketing, Parental Discretion Advised | Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment | Scoop.it
Every well trained manager knows about the "four P's" of marketing. To make a sale, a company must offer the right product to meet customers' needs, and at the right price.

New research however, suggests that another "P" is growing in importance. Customers also care who the parent of the product is.