An Evolving Exploration into the Head, Heart and Hands of Energy Descent
With the publishing industry in the doldrums, publishers are always seeking new, cutting edge approaches to getting their books noticed. ‘The Power of Just Doing Stuff‘, will be the first book to entirely published on Twitter. The publisher, Green Books, has decided the use the book to trial this new approach, which it hopes will serve to create a viral momentum around the book. The idea is that the book’s 183,056 characters will be split into 1308 separate tweets, which will be tweeted one a day starting from today, using the hashtag #pojds.
It is expected that it will take just over three and a half years for the book to be published...
Social media experts believe the research shows that people’s attention spans have contracted so much over the past 5 years that this kind of ‘drip feed’ approach will be the model for how people will consume books in the future.