Feb 26, 2013 - Jeremiah Owyang
For those new to this topic, there's an unstoppable trend of people trading, renting, and borrowing all kinds of services and goods. The disruptive impacts to brands are high: consumers can now buy and trade among themselves, often without purchasing things directly from the brands themselves. Corporations who don’t pay attention to this trend, are leaving themselves in a state of risk as technology and society continue to quickly innovate.
FastCoExist, March 03, 2014
THE COLLABORATIVE ECONOMY IS EXPLODING, AND BRANDS THAT IGNORE IT ARE OUT OF LUCK http://www.fastcoexist.com/3027062/the-collaborative-economy-is-exploding-and-brands-that-ignore-it-are-out-of-luck
August 14, 2012 - The Guardian Sustainable Business
WHY SAVING THE PLANET IS NO LONGER THE WORK OF POLITICAL LEADERS - AN URGENT COLLABORATIVE TASK AHEAD http://sco.lt/6hUomf
Jan 11, 2012: YES Magazine VIDEO Rachel Botsman:
WELCOME TO THE NEW AGE OF COLLABORATIVE CONSUMPTION http://www.yesmagazine.org/new-economy/why-own-when-you-can-share