Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger activists, educators and politicians—all committed to eliminating the problem.
This issue—generally thought of as one affecting only developing nations—is occurring right here at home in one of the world's wealthiest countries.The brand looked to inspire and motivate influencers—talent, partners, government officials and activists—
Hunger Hits Home generated 3,490 donations totaling almost $170,000, as well as more than 9,500 petitions signed. The campaign also garnered more than 325 million media impressions (on-air and cross channel) with an estimated media value of $6 million. —Bill Miltenberg
VIDEO: "HUNGER HITS HOME" Food Betwirjhttp://www.foodnetwork.com/share-our-strength/package/index.html