Jan 30, 2013 GUARDIAN SUSTAINABLE BUSINESS
PR is often maligned as a purveyor of greenwash but what if it was employed to play a more active role in building trust and effecting change?
What if public relations' role was not about managing reputation or winning favour for past acts of philanthropy but engendering positive future change and accelerating progress on key sustainability issues?
Progress on sustainability means persuading multinationals to change their production and supply processes, consumers to choose goods that do more good or less harm and policy makers to regulate for sustainable development. ... http://www.guardian.co.uk/sustainable-business/blog/pr-change-corporate-sustainability-greenwash-trust