December 10, 2012 - Stanford Social Innovation Review:
What corporations do to society is far more important than what corporations can do for society.
Peter Drucker, perhaps more than any other influential thought leader on management science, wrote expansively and passionately on what he termed “The Age of Social Transformation,” which identified the growing potential and creativity of both nonprofit and for-profit private sector organizations. Drucker also differentiated between two types of corporate social responsibility: those having to do with social impacts or what business does to society and those having to do with social problems or what business can do for society. INSEAD Professor Craig Smith called Drucker’s distinction “the bounded goodness of corporate social responsibility.”
The Sharing Economy: Our Sustainable Future http://www.scoop.it/t/environmental-and-human-health/p/3668192618/the-sharing-economy-our-sustainable-future