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Scooped by pdjmoo onto Corporate Social Responsibility, CSR, Sustainability, SocioEconomic, Community |
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27 November 2012 - Guardian Media Netework
There has never been a better time for women to be working in the media sector, but there are still areas where they trail behind their male counterparts, says Ellie Edwards-Scott... http://www.guardian.co.uk/media-network/media-network-blog/2012/nov/27/women-gender-media-innovation?CMP=
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Every well trained manager knows about the "four P's" of marketing. To make a sale, a company must offer the right product to meet customers' needs, and at the right price. New research however, suggests that another "P" is growing in importance. Customers also care who the parent of the product is. Delete the scoop?
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A think tank consultancy helping brands humanize their social engagement and connect emotionally to... Delete the scoop?
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These images from various ad campaigns around the globe remind us that the planet is in peril. Delete the scoop?
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