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Ten Grassroots Lessons From Monsanto's Swift-Boating of the Prop37/Label GMO Campaign

Ten Grassroots Lessons From Monsanto's Swift-Boating of the Prop37/Label GMO Campaign | Corporate Social Responsibility, CSR, Sustainability, SocioEconomic, Community | Scoop.it

November 22, 2012 - Huffington Post - Jonathan Greenberg

 

THE ETHICS OF ADVERTISING

 

The big problem that we, the American People, now have is that big money has come to dictate political speech in America. Like a cancer spreading across our nation's body politic, the mega-corporate financing of deceptive TV ad campaigns has become the predominant manner in which a majority of voters are "educated." Or, more frequently, mis-educated.

 

The populist campaign to label genetically modified food was successfully Swift-Boated by Monsanto and the largest pesticide and junk food companies on earth. Outspent by$45 million to $7 million. Our consumer movement made the costly mistake of arming itself with peace signs and love beads for what turned out to be a gunfight with a ruthless, assault rifle-equipped enemy.

What can we do about it? We can learn from our mistakes for the next necessary round in our struggle for food safety and environmentally responsible agriculture....

http://www.huffingtonpost.com/jonathan-greenberg/ten-grassroots-lessons-fr_b_2114553.html

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Lobbying expenditures were more than $3.27 BILLION in 2011. Dig deeper

Lobbying expenditures were more than $3.27 BILLION in 2011. Dig deeper | Corporate Social Responsibility, CSR, Sustainability, SocioEconomic, Community | Scoop.it
Explore the billions of dollars special interest groups are spending on lobbying in Washington, D.C., -- and on what -- at OpenSecrets.org.
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