A Conversation with Mark Sears, former Director of Group Brand Strategy at Virgin @searsio by - Business Inspired By Nature : Biomimicry for Creative Innovation
A conventional business thinks of brand as a mechanism to speak to consumers. More cynically, it is just a marketing tool, often with the goal of getting consumers and potential customers to buy things they don’t really need and/or for reasons that don’t really make sense for them.
A business inspired by nature has a unique R10 vision, full of positive virtuous cycles that are fully aligned with nature; it follows nature’s principles thus is values-based and life-supporting; it fosters creativity and diversity, empowering employees; it brings real and relevant value to customers so they can thrive, and can expect the same in return. .. http://www.businessinspiredbynature.com/blog/branding-inspired-nature