August 13, 2012: Guardian Sustainable Business
From states to citizens, everyone has a stake in overcoming the inertia that surrounds decisive action on sustainability...
With the collapse of intergovernmental and global processes, it is becoming increasingly apparent that we now must use new mechanisms that bring businesses and communities together. For these to succeed, we need new ways to define and measure our goals and achievements. Saving the planet is no longer the work of political leaders, but an opportunity for managers, CEOs, accountants and activists to devise collaborative solutions.... there must be measurable goals and a new mechanism for accountability.
No longer is conventional CSR reporting adequate to the task. New accounting methods, as Rio's Declaration on Natural Capital begins to define, must be put in place....
FastCoExist, March 03, 2014
THE COLLABORATIVE ECONOMY IS EXPLODING, AND BRANDS THAT IGNORE IT ARE OUT OF LUCK http://www.fastcoexist.com/3027062/the-collaborative-economy-is-exploding-and-brands-that-ignore-it-are-out-of-luck
Jan 11, 2012: YES Magazine VIDEO Rachel Botsman:
WELCOME TO THE NEW AGE OF COLLABORATIVE CONSUMPTION http://www.yesmagazine.org/new-economy/why-own-when-you-can-share
Feb 26, 2013 - Jeremiah Owyang
COLLABORATIVE ECONOMY: BRAND EDITION: DOWNLOAD WHITEPAPER
For those new to this topic, there's an unstoppable trend of people trading, renting, and borrowing all kinds of services and goods. The disruptive impacts to brands are high: consumers can now buy and trade among themselves, often without purchasing things directly from the brands themselves. Corporations who don’t pay attention to this trend, are leaving themselves in a state of risk as technology and society continue to quickly innovate...http://www.web-strategist.com/blog/2013/02/26/collaborative-economy-brand-edition/