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The Business of Communicating Sustainability
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Why You're Likely to Believe Political Lies

Why You're Likely to Believe Political Lies | envirobabel | Scoop.it

Have you ever wondered why people are persuaded by outright lies during political campaigns? And why lies tend to "stick" even after they're debunked by facts? Some new research sheds light on why this happens, at least in terms of people's thought processes, if not their underlying emotional drives.

 

A study led by Stephan Lewandowsky of the University of Western Australia explains part of what may happen. The researchers found that "Weighing the plausibility and the source of a message is cognitively more difficult than simply accepting that the message is true -- it requires additional motivational and cognitive resources."

 

 

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Think Tank: Red Bull's Felix Baumgartner stunt was a masterclass in brand building

Think Tank: Red Bull's Felix Baumgartner stunt was a masterclass in brand building | envirobabel | Scoop.it

When Felix Baumgartner leapt from the edge of space last Sunday, he and sponsors Red Bull broke more than just the record for man’s highest ever free fall. ... [I]t’s a case study with roots in traditional best practice as well as the new: a leading-edge lesson in brand building ripped straight from the pages of P.T. Barnum’s promotional handbook.

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The Five Hottest Social Media Jobs

The Five Hottest Social Media Jobs | envirobabel | Scoop.it
The social media skills are today among the most demanded qualities on the labor market.

 

Social Strategist

Community Managers

Social Media Analytics

Social Media Design Specialis

Social Media Developers

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It's time businesses got more emotional

It's time businesses got more emotional | envirobabel | Scoop.it
Sustainability is becoming embedded into everyday business but it's also in danger of being sanitised and cold, argues Trewin Restorick...

 

...[A] trend in the way that sustainability is communicated. The belief that you "must prove the business case" is embedded like words through a stick of rock.

 

As a result the language around sustainability has become sanitised. ..

 

The stark reality is that the incremental approach we are currently taking is simply not having the desired impact on global emissions. We need something far more transformational. Perhaps this level of transformation can only be achieved if we emotionally engage in the debate...

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Nudging the nudgers: brands, persuasion and sustainable lifestyles

Nudging the nudgers: brands, persuasion and sustainable lifestyles | envirobabel | Scoop.it

Recently, and encouragingly, progressive brands have been using their well-honed persuasion muscle to cajole their consumers into being greener.

 

These brands are building behaviour change into products, modelling green lifestyles through behavioural placement and using the weight of their marketing expertise to persuade. These are the three P's of brands and behaviour change.

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Top 5 Green Jobs on the Rise in the United States

Top 5 Green Jobs on the Rise in the United States | envirobabel | Scoop.it

The attention on the global environment, and "green jobs", is growing.

 

Environmental Entrepreneurs

~Featured on the MSNBC website is a section dedicated to environmental entrepreneurs. The section includes world news, interviews of environmental entrepreneurs, and daily tips.

 

Solar Installation Worker

 

Environmental Engineer

~There is a variety of settings environmental engineers work in, such as air control, waste management, public health, and water control.

 

Ecological Educator

~Foundations, such as National Environmental Education Foundation, have been created to help encourage the knowledge of the environment in America.

 

Fashion Designer

~In the fashion industry, going green is the new trend of the decade.

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Your first CSR report: 4 tips for getting it right

Your first CSR report: 4 tips for getting it right | envirobabel | Scoop.it
Putting together your first corporate sustainability report can be daunting. Here are four tips for getting it right the first time, as well as two advanced tips to help your report stand out from the crowd.

 

~Decide on a framework

~Define your goals and measurement systems

~Demonstrate a connection between your business strategy and your key performance indicators

~Be consistent

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9 skills for success in corporate sustainability leadership

9 skills for success in corporate sustainability leadership | envirobabel | Scoop.it

[N]ine core skills that are important elements to success in corporate responsibility:

 

1. Be flexible like Gumby and curious like George

2. Hold on to your core competency while learning new skills

3. Communicate, communicate, communicate

4. Lead through influence

5. Read the system

6. Learn and practice “corporate jujutsu”

7. Be entrepreneurial

8. Pay attention to detail, discipline, quality, and results

9. Above all, passion for the cause

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Newsweek To Cease Print Publication, Go All-Digital Early Next Year

Newsweek To Cease Print Publication, Go All-Digital Early Next Year | envirobabel | Scoop.it

Newsweek will transition to an all-digital operation early next year, ceasing the print publication of the nearly 80-year-old magazine. ...

 

The end of Newsweek’s 79-year run as a print publication ... leaves Time as the only remaining weekly news magazine in the United States. ...

 

[T]he company will increase its presence on tablets, online and in events. ...

 

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The Top 6 Sustainability Infographics of 2012 (so far)

The Top 6 Sustainability Infographics of 2012 (so far) | envirobabel | Scoop.it

An infographic is simply a chart or diagram that clearly and beautifully displays quantitative information that would take pages of text to explain in words. Some things to look for in a good infographic include quick clarity (the presenting of data in not only a lucid but also an immediately digestable manner), creative quantitative display (using something besides standard bar graphs and pie charts to display your data), and overall beauty of design.

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Surprises Abound in Recent Corporate Citizenship Report

Surprises Abound in Recent Corporate Citizenship Report | envirobabel | Scoop.it

Corporate Responsibility Magazine identified businesses that were leading the way in corporate citizenship in ten industries....

 

Some of the highlights from the rankings included:

Oil giant Chevron as top choice in the energy sector. ...

 

Nike, Mattel and Gap were the top three choices in consumer items, with Campbell Soup, Sara-Lee, and Coca-Cola the top picks for the consumer staples sector.

 

JP Morgan Chase, Wells Fargo and State Street were the corporate responsibility champions in finance, with IBM, Microsoft, and Texas Instruments leading the way in information technology.

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Timberland’s Quarterly CSR Reporting

Timberland’s Quarterly CSR Reporting | envirobabel | Scoop.it

Timberland announced its CSR performance results for the first quarter of 2012., [including] highlights from each of our four CSR pillars (climate, product, factories, and service) [as well as] specific Q1 2012 performance data and analysis.

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Walmart to Save $150 Million Thanks to Sustainability Programs

Walmart to Save $150 Million Thanks to Sustainability Programs | envirobabel | Scoop.it
Walmart announced last week it could save as much as $150 million during the company’s 2013 fiscal year due to several of its sustainability programs.

 

The amount of money the company will save could catch the attention of other companies who are still slow to embed sustainability within their overall strategies–even if the company’s beleaguered store employees, or “associates,” will not financially benefit from the company’s cost savings. ...

 

As Bloomberg reports, sustainability performance now affects how the company evaluates the buyers who make the multimillion dollar purchasing decisions that lead to how the stores’ shelves are stocked and rewards them for more sustainable decisions. ...

 

A company of Walmart’s size is in a unique position to encourage the scale of more environmentally responsible products, which would help bring the overall costs of such goods down and at the same time help Walmart realize additional financial savings

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The Least Valuable Profession Is...

The Least Valuable Profession Is... | envirobabel | Scoop.it
A recent survey -- commissioned by Adobe and conducted by research company Edelman Berland -- found that consumers view advertising and marketing as one of the least valuable professions to society. Only 35 percent of marketing professionals considered their own profession valuable.

 

Public relations, acting and dancing were also considered among the least valuable professions, ranking below politics and banking.

 

Sadly, the majority of Americans are unhappy in their current profession. Only 47.2 percent of workers in the U.S. said they were satisfied with their job, according to a 2011 survey of U.S. households conducted by Nielsen. The last year a majority of Americans were happy at work was 2005, Nielsen found.

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15 Ideas to Green Your Marketing : Quickly and Easily

15 Ideas to Green Your Marketing : Quickly and Easily | envirobabel | Scoop.it

Marketing managers are looking to use the company's strategies, results, and achievements around sustainability to communicate and optimize stakeholder engagement. Doesn't it make sense to green your marketing?

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A Century Later, Business Gets Personal…Again

A Century Later, Business Gets Personal…Again | envirobabel | Scoop.it

All of the communication technologies available today – particularly mobile phones, smartphones and notepads – are personal in nature. ... To keep up with the medium, marketers need to learn how to get personal again.

 

 

[A] mobile phone today is in the possession of the average user for 5,840 hours per year. That compares to the 2,920 hours the average user in developed markets spends in front of a PC and the average 1,865 hours spent watching television. ...

 

So what does this mean for small- and medium-sized businesses that are trying to market themselves? The best-kept secret of personal marketing is to get your marketing message into that smartphone...

 

 

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The 5C’s of Sustainability Branding, Revisited

The 5C’s of Sustainability Branding, Revisited | envirobabel | Scoop.it
Marc Stoiber's original 5C's, created in 2010, are joined by new C's inspired by the changing landscape of sustainability branding.

 

The original 5C’s

Consumer-Facing

Competitive

Core

Conversational

Credible

 

New C’s for 2012

Collaborative

Certified

Quiet

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Workers Need Sustainability, Too

Workers Need Sustainability, Too | envirobabel | Scoop.it

Even companies with broad and aggressive environmental commitments are neglecting a core component of sustainability: worker health and safety. ...

 

The fact that Apple’s supply-chain challenges have not affected iPhone sales is telling. Growing public concern over environmental issues does not yet fully extend to social issues, particularly worker treatment. Likewise, while many companies compete over environmental leadership, social issues are often critically overlooked.

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How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics

How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics | envirobabel | Scoop.it

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

 

Topics covered include:

12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline  


Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...


Via Lauren Moss
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Direct Marketing Gets Eco-Friendly

Direct Marketing Gets Eco-Friendly | envirobabel | Scoop.it

ecoEnvelopes LLCis one of the many companies out there that are making direct marketers greener and more profitable than ever before.The Eden Prairie, Minn.–based company creates a recyclable envelope...

 

.The envelope has two-way indicia, which eliminate the need for a separate return envelope. Watch a video showing how ecoEnvelopes work http://www.delivermagazine.com/2011/12/ecoenvelopes-help-marketers-reduce-waste-and-increase-response-rates/).

 

Gale Ward of ecoEnvelopes says the simple switch from using two envelopes in a mailing to one can have huge cost savings for a business. Savings typically range from 15–50% over the cost of two envelopes.

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Employees are a top corporate social responsibility trend for 2012

Employees are a top corporate social responsibility trend for 2012 | envirobabel | Scoop.it

Increasingly, employees want to work for a company whose social performance is consistent with their values. 88% of graduate students and young professionals factor an employer’s CSR position into their job decision and 86% would consider leaving their job if their employer’s CSR performance no longer held up according to PriceWaterhouseCoopers. Employees can tell if their company is not progressing or just not communicating its progress. Employee dissatisfaction with their employer’s social performance may contribute to poor productivity and high turnover.

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Branding Sustainability: A Whole New Ball Game

Branding Sustainability: A Whole New Ball Game | envirobabel | Scoop.it

With 60 major apparel and footwear manufacturers, retailers and suppliers, Adidas joined the Sustainable Apparel Coalition. Although the Coalition’s mandate is to measure and standardize the environmental and social impacts of clothing, it is also standardizing the language surrounding sustainability.

 

“It’s in our best interest to create a common language, with hard measures behind any claims.” says Olans. “That way, the industry can single out imposters, and begin to market sustainability in a credible, authentic way.

 

Olans agrees that sustainability marketing is a real need. “Consumers still want performance first. But more and more, they’re looking for clothing with sustainability built in. ...

 

Sustainability is an important part of brands that want to futureproof themselves. So how can you incorporate your brand’s sustainable attributes into the sell?

 

Talk softly

Back the claims

Don’t try to cheat

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Tips for Communicating Sustainability to the Sceptical

Tips for Communicating Sustainability to the Sceptical | envirobabel | Scoop.it

The book is a multi-authored theory and practice handbook on outreaching sustainability ... designed to extend learning beyond the ‘already converted’ by appealing to the interests of much less engaged populations

 

1) Start from where other people are at

2) Avoid strident and alarming communications

3) Find common ground in interests and values

4) Don’t get bogged down in the science

5) Emphasise the positives – but don’t avoid the negatives

6) Tell the story of your personal journey to acting on sustainability

7) Maintain mutual respect – even when you cannot agree

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Can Facebook activate a billion consumers to be green?

What if you had the opportunity to engage a billion people around sustainability?...

 

That’s the delicious dilemma of Bill Weihl and his team at Facebook, which in recent months have been thinking hard about tools, partners, and strategies it can deploy on its massive, billion-member platform. It’s an unprecedented opportunity, online or off, one that no other company on the planet has enjoyed.

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Sustainability Performance Exceeds Perceptions in 2012

Sustainability Performance Exceeds Perceptions in 2012 | envirobabel | Scoop.it

Corporations who’ve pushed hard this last year to improve their performance in sustainability may now face a new challenge – a growing skepticism among professional investors, supply chain officials and recent higher education graduates. Such are the results of the 2012 Sustainability Leadership Report, now in its second year, which analyzes real vs. perceived sustainability performance for 100 leading global brands that collectively represent 16 percent of the world’s economic output. ...

 

The 2012 Sustainability Leadership Report reveals an about-face on perceived performance from the 2011 report. Last year, 66 of the 100 brands analyzed had perception scores ahead of their reality scores. This year, while 93 companies increased their real performance scores over last year – sometimes significantly – 68 of the companies saw a decline in their perception scores.

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