Entretiens Professionnels
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Entretiens Professionnels
promouvoir des moments d'échanges personnalisés dans un contexte professionnel
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The Social Media Handbook: Five Tips For Entrepreneurs Looking To Leverage The Internet I Ema Linaker

The Social Media Handbook: Five Tips For Entrepreneurs Looking To Leverage The Internet I Ema Linaker | Entretiens Professionnels | Scoop.it
As a new business, it is vital that you get to grips with how to harness social media to drive awareness, brand affinity, loyalty, advocacy and most importantly, commerce.
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The Future of Talent is Leader Brand I Jay Kuhns

The Future of Talent is Leader Brand I Jay Kuhns | Entretiens Professionnels | Scoop.it

'I've been a strong advocate that leaders need to be brand ambassadors for their organizations. I don't mean simply saying nice things about their companies when asked; I'm talking about a proactive approach to spread the word about the great things their organizations do on a regular basis.
After all, a strong brand attracts talented people. Talent is the name of the game in the world of business today. No talent, no product, no customers, no revenue. Capiche?...'

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Your Biggest Social Media Risk: Not Doing Anything About Social Employees | Dave Hawley

Your Biggest Social Media Risk: Not Doing Anything About Social Employees | Dave Hawley | Entretiens Professionnels | Scoop.it

'The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t. Asking the question, “Why would employees talk about our brand on social media?” is a bit like asking, “Why do people talk to each other?”...'

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partagé via Kevin O'Keefe (@kevinokeefe)

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Is the Employer Brand Going Social? I Josh Tolan, CEO

'A bad recruiting experience can burn bridges not only with candidates, but also with their circles. You never know where you’ll find the smart and talented candidate your company needs -- and, with the skills gap ever widening, your company can’t really afford to block off potentially huge segments of the talent pool. After all, a bad experience or a disgruntled tweet can quickly go viral...

Here are a few ways to take the employer brand social, protect your reputation, and hire the right people:...'

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Engage Your Employees Or Lose Billions I Nicole Alvino

Engage Your Employees Or Lose Billions I Nicole Alvino | Entretiens Professionnels | Scoop.it
Most employers are failing to engage employees, and it’s costing billions of dollars. According to Gallup’s 2013 State of the Global Workplace survey, just 13 percent of worldwide employees say they are engaged at work. In the U.S., where engagement is at 30%, Gallup estimates that active disengagement (18% of the workforce) costs the economy $450 billion to $550 billion per year.
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'An engaged employee is committed to accomplishing something valuable for the world, for the company, for his or herself, and ideally, for all three.'

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Creating and Marketing an Employment Brand to Attract Talent I Robert Burley

Creating and Marketing an Employment Brand to Attract Talent I Robert Burley | Entretiens Professionnels | Scoop.it

'We all know that recruiting is about connecting with candidates on multiple levels: practical, emotional, and aspirational. Employment branding and marketing can make a big contribution toward that...'

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How To Balance Your Professional Brand And Personal Brand On Social Media I Evan LePage

How To Balance Your Professional Brand And Personal Brand On Social Media I Evan LePage | Entretiens Professionnels | Scoop.it

'Whether it’s intentional or not, your personal and professional brand on social media overlap. Followers on LinkedIn might hunt down your Instagram account. Facebook friends will find you on Twitter. It can be hard to keep the professional brand professional when the audience contains as many friends and family members as it does clients and coworkers.

Being too personal with your business audience can impact how you’re perceived in a professional context, potentially putting that relationship in jeopardy. If you’re concerned about maintaining your professional brand on social media, there are ways to segment your audience and keep on engaging...'

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What a Branded Workspace can do for Employees I Peter Ames

What a Branded Workspace can do for Employees I Peter Ames | Entretiens Professionnels | Scoop.it
More and more businesses are designing their workspace to align with company image. Peter Ames shares 4 reasons why workspace branding can help businesses.
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How Employee Referrals Impact Your Employer Brand [Infographic] I Corporate Contributors

How Employee Referrals Impact Your Employer Brand [Infographic] I Corporate Contributors | Entretiens Professionnels | Scoop.it

'For many businesses, finding great talent is hard. Sometimes, it’s even harder to retain employees who already suit the team’s needs. Many companies across the world struggle with employee retention and referrals, but most don’t realize it’s not the employees who are the problem–it may be actually be an issue with the employer brand...'

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When Workplace Culture And Brand Goes Horribly Wrong I Meghan M. Biro

When Workplace Culture And Brand Goes Horribly Wrong I Meghan M. Biro | Entretiens Professionnels | Scoop.it
Everyone’s been weighing in on the recent expose on the workplace culture at Amazon, and on what Jeff Bezos has built (or not built). Honestly, I cannot say I’m surprised. The culture there shows signs of being broken, and has been for years: if you treat your workers like interchangeable [...]
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How to Select Employee Ambassadors to ‘Rock’ Your Employment Brand I Holland Dombeck McCue

How to Select Employee Ambassadors to ‘Rock’ Your Employment Brand I Holland Dombeck McCue | Entretiens Professionnels | Scoop.it
Allowing ambassadors to deliver your brand message is not only a smart marketing play; it’s also a great tactic for humanizing your brand.
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Lessons on building a brand with social media and employees' participation I Debby Carreau

Lessons on building a brand with social media and employees' participation I Debby Carreau | Entretiens Professionnels | Scoop.it
Companies that take a fearful approach to social media need to step up and show some guts and encourage employees to share, writes an HR consultant.
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3 Ways to Turn Your Employees into Brand Ambassadors I Pat Owings

3 Ways to Turn Your Employees into Brand Ambassadors I Pat Owings | Entretiens Professionnels | Scoop.it
Learn how to position your company culture in a way that your employees can't help but promote it!
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partagé via Bill Faeth ‏@bfaeth 

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Reviving Your Brand to Save Your Business I Keao Caindec

Reviving Your Brand to Save Your Business I Keao Caindec | Entretiens Professionnels | Scoop.it

'...Surprisingly, many businesses normally don’t fail because of poor products. Instead, they fail because they don’t communicate the company’s value clearly and consistently to the right audiences...

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently.'

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How Do You Connect Employees And Their Passion To The Brand? I Steve Farnsworth

How Do You Connect Employees And Their Passion To The Brand? I Steve Farnsworth | Entretiens Professionnels | Scoop.it

'Often companies “roll out the new re-branding” to employees. and the marketing team then quickly puts a check mark in the done box and they’re on to the next. Often brand managers focus only on the communications deliverables and not the holistic reality of creating passionate brand ambassadors from within the company'

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partagé via Demand Gen News @DemandGenNews

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How to Create Your Own Personal Brand I Andrew Tipp

How to Create Your Own Personal Brand I Andrew Tipp | Entretiens Professionnels | Scoop.it

'The game played between recruiters and candidates used to be simple. There were resumes. Interviews. Handshakes. Offers. It was who you were offline that mattered.

But now the game has changed...

So what’s your personal brand? Why do you need one? And what is a personal brand, anyway?...'

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Uphold Your Employer Branding Diversity I Johnny Torrance-Nesbitt

Uphold Your Employer Branding Diversity I Johnny Torrance-Nesbitt | Entretiens Professionnels | Scoop.it

'The benefits of diversity have been well published both in Europe and in the US.  Leading-edge global companies know that having a diverse employee base and valuing diversity can greatly benefit the firm.  For example, articles and studies have discovered that diverse teams exhibit a higher level of creativity and a broader thought process in solving complex problems,...' 

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