Entrepreneurial Journalism
406 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Lelio Simi
Scoop.it!

Why Journalists Make Great Entrepreneurs | Idea Lab | PBS

Why Journalists Make Great Entrepreneurs | Idea Lab | PBS | Entrepreneurial Journalism | Scoop.it
One day during winter break, I stumbled upon an article about why professional journalists make good entrepreneurs. Reading the article was like a checklist of what I’ve experienced firsthand at Reese News Lab.
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

How BizJournals.com Showcases Personal Brand Journalism | Mediashift | PBS

How BizJournals.com Showcases Personal Brand Journalism | Mediashift | PBS | Entrepreneurial Journalism | Scoop.it
Note: This is the first in an ongoing series on MediaShift about the rise of personal brand journalism. Look for more stories coming over the next few weeks. The balance of power in media continues to shift away from the major news outlets toward the journalists who work for them. Ezra Klein s departure from the Washington Post for
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

NewsCred Raises Another $25M For Its Content Marketing Platform | TechCrunch

NewsCred Raises Another $25M For Its Content Marketing Platform | TechCrunch | Entrepreneurial Journalism | Scoop.it
NewsCred, a company that helps customers find and create content for their marketing campaigns, is announcing that it has raised $25 million in Series C..
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Nasce DataMedia Hub, uno spazio di aggregazione dei dati sui media italiani | LSDI

Nasce DataMedia Hub, uno spazio di aggregazione dei dati sui media italiani | LSDI | Entrepreneurial Journalism | Scoop.it

Tutti i dati sui media italiani, tutta l’ informazione su media e comunicazione nel nostro paese in un unico luogo. Così si presenta DataMediaHub [http://www.datamediahub.it/], un nuovo spazio dedicato all’ analisi di giornalismo ed editoria italiana.

 

more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Brand Journalism: Embrace the Trend for Your Organization

Brand Journalism: Embrace the Trend for Your Organization | Entrepreneurial Journalism | Scoop.it
Brand journalism is a trend quietly talked about in communications circles. Check out sites such as Grantland and Alabama Gulf Seafood for examples.
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

What Brands Can Learn About Storytelling

What Brands Can Learn About Storytelling | Entrepreneurial Journalism | Scoop.it

Shane Snow used his journalism background to found an online platform connecting writers and corporate clients.

more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Five alternative business models for journalism | IJNet

Five alternative business models for journalism | IJNet | Entrepreneurial Journalism | Scoop.it
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Inside 3 Big Brands' Lean Newsrooms - Digiday

Here's how small teams from big brands like MasterCard, Intel and SAP churn out content. Sponsored by Skyword.
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Freelancers: There is Work for You - AJR.org

Freelancers: There is Work for You - AJR.org | Entrepreneurial Journalism | Scoop.it

Here’s a look at strategies taken by three ventures aiming to be the go-to place on the Internet for freelancing professional content.

more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Why Journalists Need to Think like Marketers, and Marketers Like Journalists

Why Journalists Need to Think like Marketers, and Marketers Like Journalists | Entrepreneurial Journalism | Scoop.it
Changes in media consumption and distribution have big consequences for those who tell stories - whether it's news reporting or brand promoting. The relevant pr
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Brand newsrooms need to move from reactive to predictive - idio

Brand newsrooms need to move from reactive to predictive - idio | Entrepreneurial Journalism | Scoop.it

It has suddenly become de rigeur to talk about “brand newsrooms”.

I first started noticing this particular phenomena enter the marketing vernacular somewhere around the time when Oreo had its breakout ‘Dunk in the dark’ success.

Or perhaps it was Coca-Cola who had first dibs on the practice in light of their peerlessContent 20:20 initiative.

Either way, ‘brand newsrooms’ as an organisational model seem to be on the up and it turns out journalists aren’t too happy at this misappropriation by marketers.

more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Three Marketing Lessons from the Forbes Magazine Sale - Vocus Blog

Three Marketing Lessons from the Forbes Magazine Sale - Vocus Blog | Entrepreneurial Journalism | Scoop.it
Forbes' successful transition to a digital-first brand - culminating in the sale of Forbes Magazine - has some significant lessons for marketers.
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Storie di giornalisti imprenditori in Italia

Storie di giornalisti imprenditori in Italia | Entrepreneurial Journalism | Scoop.it

Le redazioni tagliano, piuttosto che assumere. I posti di lavoro a tempo più o meno indeterminato scarseggiano; il praticantato è un miraggio. A tantissimi giornalisti o aspiranti tali non resta che praticare l’italianissima arte di arrangiarsi e diventare “imprenditori di sé stessi”. O come freelance che costruiscono il proprio brand o unendo le forze con altri “precari” nella stessa situazione, con il lancio di cooperative editoriali e società a responsabilità limitata. Non si tratta soltanto di giovani o giovanissimi. Anzi, nel caso di giornalisti che creano il proprio brand, è più facile che questo avvenga a metà carriera, al termine di un percorso professionale che ha consentito di creare l’esperienza e gli agganci giusti.

more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

10 Tools for Entrepreneurial Journalists - AJR.org

10 Tools for Entrepreneurial Journalists - AJR.org | Entrepreneurial Journalism | Scoop.it
Want to learn to code? Make a graphic? Make money from ads? Copy edit your story? It can be done for free with a variety of tools found online.
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

7 Things BuzzFeed Can Teach Brands About How To Be Social

7 Things BuzzFeed Can Teach Brands About How To Be Social | Entrepreneurial Journalism | Scoop.it
Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with headlines such as “17 Kangaroos That Can Kick Your Butt“ and by giving out bags and badges plastered with equally tongue-in-cheek Aussie catchphrases and clichés. But you don’t build a business that now […]
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Pre-emption DataMediaHub - Il Giornalaio

Pre-emption DataMediaHub - Il Giornalaio | Entrepreneurial Journalism | Scoop.it

Nasce oggi DataMediaHub [http://www.datamediahub.it/]. L’idea di fondo è quella di creare un hub sui media italiani e sul giornalismo, aggregando dati sul tema e presentandoli con una forma grafica interattiva che abbia un impatto visivo e, soprattutto, che aiuti la comprensione dei fenomeni

more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

5 Ideas for Sustainable News Products From Reese News Lab | Idea Lab | PBS

5 Ideas for Sustainable News Products From Reese News Lab | Idea Lab | PBS | Entrepreneurial Journalism | Scoop.it
Feasibility, desirability and viability were the key components considered by students of the UNC-Chapel Hill Reese News Lab as they developed new media products over the course of the fall semester.
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Why long-form journalism is everywhere these days

Why long-form journalism is everywhere these days | Entrepreneurial Journalism | Scoop.it
Despite seemingly shrinking attention-spans, in-depth reporting is making a comeback.
more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

The rise of PR...and decline of journalism - Muck Rack

The rise of PR...and decline of journalism - Muck Rack | Entrepreneurial Journalism | Scoop.it
Editor's Note: The following is an opinion piece by Julia Sahin. There has been a lot of talk in the PR and journalism worlds lately about the changing journalism landscape.
more...
Manuela Ramos Cacciatore's curator insight, December 17, 2013 7:37 PM

This is not to say that the role of credible publications will ever disappear, but it’s certainly changing. 

Scooped by Lelio Simi
Scoop.it!

Context is everything: Is native advertising really the 'saviour of journalism'?

Context is everything: Is native advertising really the 'saviour of journalism'? | Entrepreneurial Journalism | Scoop.it

As the Sunday People launches a seven-day website funded entirely by native advertising, Angela Haggerty asks whether the online news industry may have finally found a sustainable financial model.

more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Brand Newsrooms Need to Move From Reactive to Predictive - Business 2 Community

Brand Newsrooms Need to Move From Reactive to Predictive - Business 2 Community | Entrepreneurial Journalism | Scoop.it

It has suddenly become de rigeur to talk about “brand newsrooms”.

I first started noticing this particular phenomena enter the marketing vernacular somewhere around the time when Oreo had its breakout ‘Dunk in the dark’ success.

Or perhaps it was Coca-Cola who had first dibs on the practice in light of their peerless Content 20:20 initiative.

Either way, ‘brand newsrooms’ as an organisational model seem to be on the up and it turns out journalists aren’t too happy at this misappropriation by marketers.


Read more at http://www.business2community.com/content-marketing/brand-newsrooms-need-move-reactive-predictive-0702067#KrBuqpl0ZOY6wDZb.99

more...
No comment yet.
Scooped by Lelio Simi
Scoop.it!

Native ads aren’t as clear as outlets think

Native ads aren’t as clear as outlets think | Entrepreneurial Journalism | Scoop.it

Publishers and marketers believe they are being responsible by distinguishing native advertising—advertising designed to look and feel like journalism—from news content by using colors, boxes, and labels containing terms like “sponsored by” or “presented by.” But none of those things work with all users or on all platforms. In fact, these elements may leave users even more confused, researchers said at a Federal Trade Commission workshop in Washington, DC on Wednesday.

more...
No comment yet.
Rescooped by Lelio Simi from New Journalism
Scoop.it!

Hollywood's Storytelling Tips & Tricks Revealed

This 125 page deck is full of interesting information and frameworks formulated around:

three key Hollywood toolsapplying these key tools And they end it with a teaser indicating that they'll be back soon with two more tools.


Via Kim Zinke (aka Gimli Goose), Luís António Santos
more...
No comment yet.
Rescooped by Lelio Simi from Ideas to rethink Media
Scoop.it!

Testing the strength of the paywall | The Wall Blog

Testing the strength of the paywall | The Wall Blog | Entrepreneurial Journalism | Scoop.it

Testing the strength of the paywall


Via David Sallinen (WAN-IFRA)
more...
David Sallinen (WAN-IFRA)'s curator insight, December 3, 2013 3:58 PM
80 per cent of UK internet users polled in August 2013 stated that newspaper paywalls were either a ‘bad idea as they would not pay for online news content’ or ‘pointless because the same stories were available for free elsewhere’. Read more: http://wallblog.co.uk/2013/12/02/testing-the-strength-of-the-paywall/#ixzz2mRoRsKVE Follow us: @brandrepublic on Twitter
Scooped by Lelio Simi
Scoop.it!

Entrepreneurial Journalism in Europe - EJO - European Journalism Observatory

Entrepreneurial Journalism in Europe - EJO - European Journalism Observatory | Entrepreneurial Journalism | Scoop.it

To some, “entrepreneurial journalism” sounds like an odd turn of expression, as traditionally journalists have been expected to abstain from business.

For years media professionals enforced the so-called “Chinese wall” separating newsrooms from the business side of media companies. Yet times are changing, and the wall has become porous. As the availability of long-term job contracts decreases, media professionals find it necessary to reinvent aspects of journalism, placing more emphasis on self-promotion. In an earlier article, EJO provided an overview of initiatives in the U.S. geared toward promoting entrepreneurial journalism. This follow-up analysis takes a closer look at the situation in Europe.

The Internet wreaked havoc on the news market for more than a decade, forcing news outlets to reconsider business structures. With journalists in abundance and few jobs available, trial and error has become a must for media companies and self-branding an important challenge for journalists. Europe is not exempt from this trend, though the situation cannot be directly compared with the U.S. and varies from country to country. The job market for journalists, however, has become tight everywhere.

 

more...
No comment yet.