Robert Scoble and Shel Israel's new book, The Age of Context, brings to light a new reality that most of us are starting to sense: a future brought together by the commonality of the use of the technologies of mobile devices, sensors, data...
As tablet and smartphone adoption grow, video viewing is increasingly occurring via mobile platforms. According to a new eMarketer report, tablet and smartphone video viewers tend to be young. This is a signal that content owners who cater to millennials and young adults should prioritize their mobile video programming, if they haven't already done so.
Promoted Tweets are the most popular Twitter ad format, used by nearly 80% of marketers. But how are they performing? According to recent analysis, average CPM, cost per click and cost per engagement were all up between January and June 2014, especially the last two.
Programmatic buying is set to increase across digital ad channels, including display, video and mobile. Publishers, brand advertisers and agencies cite economic efficiency, targeting and organizational efficiency as top benefits to programmatic.
Email marketers constantly seek new ways to cut through the inbox clutter, and the right day and time make a difference. According to a new eMarketer report, Saturdays see the highest open rates and average order sizes. But it's not so easy when it comes to time of day, with key measures often at odds.