Robert Scoble and Shel Israel's new book, The Age of Context, brings to light a new reality that most of us are starting to sense: a future brought together by the commonality of the use of the technologies of mobile devices, sensors, data...
Multichannel marketing is nothing new, and marketers are well aware of the need to reach consumers across channels. However, limited resources, measurement and coordination are holding back efforts. Technology can help.
Consumers are well aware of wearables, but few show interest in actually buying one. What could urge them to take the plunge? Recent research finds digital buyers are most interested in the fundamentals, such as GPS and water resistance, along with health and point-of-sale features.
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