Robert Scoble and Shel Israel's new book, The Age of Context, brings to light a new reality that most of us are starting to sense: a future brought together by the commonality of the use of the technologies of mobile devices, sensors, data...
More than nine in 10 US female internet users had planned to watch last night’s Academy Awards—and almost all of them said they would use social media while viewing the event. Women turn to social networks during televised cultural events for entertainment and to see others’ reactions.
In an emotional response to the National Center for Public Policy Research (NCPPR), Apple CEO Tim Cook soundly rejected the politics of the group and suggested it stop investing in Apple if it doesn't like his approach to sustainability and other issues.
SAN FRANCISCO (KRON) -- Sarah Slocum, a Bay Area-based social media consultant, wears her Google Glass almost everywhere she goes. Over the weekend, her glasses got her a lot of attention at a bar in San Francisco. She captured some video of it through her Google Glass to share what the experience is like when…
Real-time marketing (RTM) captured marketers’ attention in 2013. However, many questions exist about measuring its results, according to a new eMarketer report, which discusses important guidelines for determining the impact of RTM. One guideline? Ensuring your measurement system is robust enough.
As US teens adopt new technologies to keep them going throughout the day, the role of game consoles continues to shift. Although the devices were designed with gaming in mind, the functionality to access the internet is gaining popularity among adolescents, with more than six in 10 doing so.
Watching the 2014 Olympics the traditional way—on TV—was the top way consumers planned to follow the Games. And this audience was open to advertising, with the majority likely to notice and engage with brands after seeing an ad during the event.