Robert Scoble and Shel Israel's new book, The Age of Context, brings to light a new reality that most of us are starting to sense: a future brought together by the commonality of the use of the technologies of mobile devices, sensors, data...
As new technology brings the world closer to a completely connected future, consumer awareness and familiarity with the internet of things remains low. But, according to a new eMarketer report, that doesn't mean consumers aren't enthusiastic about the idea of a technology-driven world.
The "internet of everything"—where the web becomes the conduit for life's activities at home, work and everywhere else—will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money—and forecasts for this relatively untapped market skew high.
We started Scoop.it for a simple reason: back 4 years ago, we observed that Web 2.0 didn’t just bring all of us an opportunity but also created an expectation that would require new tools for busy professionals. With blogs, social networks and content platforms, you don’t just have a chance to become a media if you’d like to: you are now expected to regularly publish content. The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc. In short, you are the content you publish. Of course, this means first of all you should participate and that’s what we’ve been focusing on enabling so far: an experience and a curation technology that makes it easier and time-efficient to discover, curate and publish quality content on our interests. But because this content is intimately connected to our online identity, reputation and brand, we’re pleased to launch today awesome and super easy new ways to brand your curated content with Scoop.it: Continue reading →
Digital tools play a role in boomers' shopping, for research and actual purchases, and according to a new eMarketer report, plenty of boomers are showrooming. However, overall, they tend to be less active digitally than younger consumers.
Marketers are upping their data collection with hopes of linking information to create a single customer profile, which many believe is critical to long-term success. However, most are struggling to act on this.