Numbers are important. Sales, share, consumer traffic, brand equity, engagement, viewership. Usually the higher the better. Last year we offered up 13 trends that had revealed themselves via our predictive emotional engagement and loyalty assessments and, in looking, went 13 for 13. One hundred percent. And you can’t really get better than that. And in a little bit it will be 2014.
In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year. For marketers and brand managers who want stay ahead of that trajectory, analysis and insights from Brand Keys’ validated and predictive loyalty and engagement metrics, collected from over 100,000 consumers this year, identify 14 critical trends will become brand realities in 2014:
Kahnemanite advertising prizes emotion over information and pays more attention to a brand’s “purpose” than to its products. It exploits system one’s propensity to react to subtle cues. In a print advert for a Betty Crocker pie, a version with the fork placed on the right triggered a 20% higher “purchase intent” than one with the fork on the left (because most people eat with their right hands). This demands not just new ways of making adverts but new methods for judging if they will work. Researchers must “laser in on measuring emotion as almost the single metric” that predicts success, says John Kearon of BrainJuicer, a market-research firm.
StarMaker Interactive, which makes pitch-correcting karaoke apps under its own brand, as well as an app for the hit NBC singing competition "The Voice," has raised $4 million from Qualcomm Ventures and iGlobe Partners.
Yodo1 has just closed an $11 million series B funding round led by GGV Capital. The Beijing-based mobile game localization specialists also pulled in cash from Pavillion Capital, Iris Capital, and SingTel Innov8.
If you had to summarize all the major IT and marketing trends of 2013 into just six words, you could simply say, "There were a lot of changes." And the five-word prediction for 2014? "There will be even more." Topic: Customer Experience.
Technology is helping every business, large and small to move forwards, which will only increase in the coming year. Now, entrepreneurs can build companies at a fraction of the cost in the past. All of the little things that used to add up to big headaches for new businesses, from accounting to website development, are now available to small businesses, giving them the same capabilities as large enterprises at a cost they can afford.
Today Rocket Internet's Lazada announces a staggering $250 million fresh fund from a group of investors which includes Tesco PLC, Access Industries, as well as current investors Investment AB Kinnevik and Verlinvest.
Flipboard, which recently raised $50 million in new funding in a round led by Rizvi Traverse Management and Goldman Sachs, will file information about an additional $50 million investment from Rizvi tomorrow, said sources.