Entrepreneurship in the World
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Entrepreneurship in the World
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Rescooped by Samuel Pavin from New Customer - Passenger Experience

Employees First, Brands Second

Employees First, Brands Second | Entrepreneurship in the World | Scoop.it
In a world when human interactions are few and far between, when they do happen they are an opportunity where a brand’s reputation can be destroyed in an instant or a customer advocate can be created for life. This all comes down to your most valuable resource - the company’s employees.

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, November 9, 2015 2:05 PM

“Brands are only authentic if the customer experience matches or exceeds the promises made across each touch point.


In a world when human interactions are few and far between, when they do happen they can play a critical role in how a customer perceives the brand, not only at that moment but also from that point forward. – Do you agree?


“To win customers — and a bigger share of the marketplace — companies must first win the hearts and minds of their employees.” – Gallup study


The latest Gallup “State of the Global Workplace” study makes stark reading. From their executive summary, “currently, 13% of employees across 142 countries worldwide are engaged in their jobs — that is, they are emotionally invested in and focused on creating value for their organizations every day.” Of the remainder, 63% are not engaged, and 24% are actively disengaged. So potentially one quarter of the workforce could be negatively impacting the organization even when they aren’t one of the front line employees. Remember, word of mouth is the single most influential factor in establishing brand reputation. Employees cannot only share their viewpoints with friends and family, but they also have the ability to amplify their views through social media.


It is about ensuring that every employee and team member feels connected not just to the company but also to each other. The more people feel connected, the more they trust the organization and their colleagues and the more in return they can take individual responsibility for their ability to contribute. Connection requires leadership through responsibility, corporate transparency, knowledge flow, a supportive culture and respect for the individual.”


As Colin Shaw correctly stated “Happy People give you Happy Customers that spend more money!” Who doesn’t want that?

Scooped by Samuel Pavin

Attention Entrepreneurs: Use Ignorance to Your Advantage

Attention Entrepreneurs: Use Ignorance to Your Advantage | Entrepreneurship in the World | Scoop.it
A subtle but important trait of the most successful entrepreneurs is the ability to manage uncertainty and strategically problem solve.
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