Entrepreneurship in the 21st Century
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Content Curation Versus Content Aggregation

Content Curation Versus Content Aggregation | Entrepreneurship in the 21st Century | Scoop.it

Content Creation

Content creation refers to the content that is 100% unique to you. You write it and you own the copyright. This content can be of any medium; image, video, podcast or text.

To ensure time efficiency, clear messaging and brand consistency, you should only create content when you are sharing information that directly promotes your brand. This can be your promotional posts, quotes, humour and personal posts that represent who you are and what your brand represents.

These posts should add value and ultimately bring your audience one step closer to you.

Your own created content should make up roughly 20% of your overall content strategy. This ensures you are building brand awareness, promoting your products/services and keeping top of mind without being spammy or overly promotional.


Content Aggregation

Content aggregation refers to the content that you pull directly from sources. Often there are certain tools that are used to do this automatically.

When it comes to sharing it on social media, you share it directly as is. This could be the title of the article and a link. You may add a hashtag but there is no additional commentary.

This content as with all content that you don’t own should be attributed to the author.

While this content is really easy to source and share with your social media community, it should be limited to a small percentage of your overall content strategy.

If you rely on aggregated content too often, it will just add to the noise. Think about it, if everyone is simply sharing others content round and round, it’s just the same ‘stuff’ being seen over and over again. It’s not adding value, it’s wasting time, our most precious resource.

If you want your community to stay loyal to your business and brand, it’s so important that you provide a reason to visit and a reason to stay. This means bringing something unique that adds additional value that you can’t receive anywhere else.

This is where content curation comes in.

Content Curation

Content curation refers to the content that you bring to your audience but add additional commentary to. Curating content adds a unique perspective that makes it highly relevant, interesting and valuable to your community. This can be as simple as a comment on a link or identifying key point that readers should focus on.

While content aggregation is ok on occasion, your goal should really be to curate the content you source and choose to share.

80% of the content we share shouldn’t be directly promoting our business but it still needs to be bringing value. Plus, it can be really difficult trying to constantly come up with new content. Content curation solves this problem while helping you stand out above the noise.

Content curation saves you time, provides an opportunity to leverage your knowledge and it pays it forward for the high quality sources you choose to share with your audience.


Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

Here is a discussion about content mix.

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The 10 best business schools for entrepreneurs

The 10 best business schools for entrepreneurs | Entrepreneurship in the 21st Century | Scoop.it

UniStudents of these schools launch the most successful startups.

Nancy Barnett's insight:

The world is changing and so is education. Entrepreneurship training is finding its way into our universities. 

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25 Incredibly Useful Websites Every Entrepreneur Should Bookmark

25 Incredibly Useful Websites Every Entrepreneur Should Bookmark | Entrepreneurship in the 21st Century | Scoop.it

Find out the 25 most useful websites every entrepreneur should bookmark for growing your business. You'll find tons of tools, strategies and motivation.

Nancy Barnett's insight:

Information for a start-up is essential. Here are some resources to check out.

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Top Tips For Small Business Website Design [Infographic]

Top Tips For Small Business Website Design [Infographic] | Entrepreneurship in the 21st Century | Scoop.it

Small businesses are often guilty of neglecting or rushing their website design in order to get it running as soon as possible.

Nancy Barnett's insight:

Your website is your online retail store-Treat it as such. Take you time and do it right.

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5 Financial Trends of 2016 for Small Business Owners

5 Financial Trends of 2016 for Small Business Owners | Entrepreneurship in the 21st Century | Scoop.it

Financial experts and small business owners should watch the market before proceeding to deal with their investments. That is because being aware of the global economic trends can help them know th...

Nancy Barnett's insight:

Lending options are growing. Understand and find the best option for you.

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24 Affordable Small Business Marketing Ideas

24 Affordable Small Business Marketing Ideas | Entrepreneurship in the 21st Century | Scoop.it

Your cash flow has reached an all time low. Most likely, the majority of your business’s budget was spent developing your idea and hiring people to bring it to execution.

Nancy Barnett's insight:

A good list with some possibilities. Marketing does not have to cost "an arm and a leg" but it does take commitment and time.

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8 Tips from Entrepreneurs Who Grew Startups into Successful Businesses

8 Tips from Entrepreneurs Who Grew Startups into Successful Businesses | Entrepreneurship in the 21st Century | Scoop.it

These eight founders and CEOs have advice for business newbies, so that we can reach success faster and easier than they did.

Nancy Barnett's insight:

It often comes down to basics. Good tips for guys who made it happen.

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31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media | Entrepreneurship in the 21st Century | Scoop.it

Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out on social media.

Nancy Barnett's insight:

Some good advice from people who made it happen.

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Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business | Entrepreneurship in the 21st Century | Scoop.it

As a small business owner, you wear multiple hats, and some of them probably fit better than others.

Nancy Barnett's insight:

Managing social media can be overwhelming for many small business owners. Often they inadvertently use a "shotgun" approach that often proves ineffective.

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Virtual Reality Interest Highest Among Gen Z - eMarketer

Virtual Reality Interest Highest Among Gen Z - eMarketer | Entrepreneurship in the 21st Century | Scoop.it
Although virtual reality is still in its early stages, consumer interest is highest among Gen Z. But younger generations aren’t the only ones fascinated by the technology; older generations are drawn to it too.

Via Marylene Delbourg-Delphis
Nancy Barnett's insight:

Many of our students are creating business models around this new technology.

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4 Services for Testing Business Ideas

4 Services for Testing Business Ideas | Entrepreneurship in the 21st Century | Scoop.it
Business ideas fail because of mistakes in goals, predictions and analysis. Here are 4 services for testing business ideas.
Nancy Barnett's insight:

Proving the hypothesis of your business canvas is sometimes a challenge. These tools may help.

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The 30 Best Pieces of Advice for Entrepreneurs in 2015

The 30 Best Pieces of Advice for Entrepreneurs in 2015 | Entrepreneurship in the 21st Century | Scoop.it
In 2015, we brought you nearly 100 articles chock-full of advice from the best minds in tech. Here, we've distilled this down to the very best, needle-moving insights.

Via Marylene Delbourg-Delphis
Nancy Barnett's insight:

Successful business owners never stop learning. Make time every day to learn something new.

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Who Are Social Entrepreneurs? How Will They Change the World? | 7 Graces of Marketing | ethical marketer for social entrepreneurs

Who Are Social Entrepreneurs? How Will They Change the World? | 7 Graces of Marketing | ethical marketer for social entrepreneurs | Entrepreneurship in the 21st Century | Scoop.it

Lynn Serafinn shares two definitions for the term ‘social entrepreneur’ and explains how they are already shifting the paradigm of business and marketing.

Nancy Barnett's insight:

A new hybrid is being created. It creates new opportunity in a changing environment.

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9 Ways To Make The Business Model Canvas Part Of Your DNA

9 Ways To Make The Business Model Canvas Part Of Your DNA | Entrepreneurship in the 21st Century | Scoop.it
Venture capitalists, social entrepreneurs, and C-level executives have
shared with us how they use the Business Model Canvas to do their job
better.

Via Ian Harris
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Think it - Believe it- Live It!

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Ian Harris's curator insight, October 24, 2015 9:38 PM

An extremely useful article for entrepreneurs!

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4 things every small business owner should know about taxes

4 things every small business owner should know about taxes | Entrepreneurship in the 21st Century | Scoop.it

Blood pressures are rising at many small businesses now that tax season is underway.Although many owners hire accountants and attorneys to complete their income tax returns, taxes are a hassle.

Nancy Barnett's insight:

Basic but important information for small business owners.

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10 traditional mindsets women entrepreneurs need to break-free from before treading on the path to success

10 traditional mindsets women entrepreneurs need to break-free from before treading on the path to success | Entrepreneurship in the 21st Century | Scoop.it

What is it that holds women back from starting a business and making it big? Why aren’t women entrepreneurs earning what they are worth? What all they need to break free from?

Nancy Barnett's insight:

Women do have different concerns. It takes courage to change your mindset. What is holding you back? Does it make sense or is it just an excuse?

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3 rules to spark learning

3 rules to spark learning | Entrepreneurship in the 21st Century | Scoop.it

It took a life-threatening condition to jolt chemistry teacher Ramsey Musallam out of ten years of “pseudo-teaching” to understand the true role of the educator: to cultivate curiosity.

Nancy Barnett's insight:

Totally agree. Cultivate curiosity and you create a life-long learner.

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7 Efficiency Lessons from Small Business Owners [Infographic]

7 Efficiency Lessons from Small Business Owners [Infographic] | Entrepreneurship in the 21st Century | Scoop.it

It can be hard to run a business yourself sometimes. Whether you’re busy focusing on profits or making sure your staff members are happy, it can be easy to lose track of things from time to time.

Nancy Barnett's insight:

Quick Infographic with some wise words.

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5 Reasons Why You've Failed as an Entrepreneur | Entrepreneur

5 Reasons Why You've Failed as an Entrepreneur | Entrepreneur | Entrepreneurship in the 21st Century | Scoop.it

Don't be afraid to invest in yourself, do the right things and cross that finish line next time around.

Nancy Barnett's insight:

Some great advice. If you have tried before and failed. Learn from the experience. Do some soul-searching, make changes and try again.

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Strategies: Make your small business look big

Strategies: Make your small business look big | Entrepreneurship in the 21st Century | Scoop.it

Add skills, size and strength without hiring a single employee with a “virtual company.”

Nancy Barnett's insight:

Gaining recognition, being perceived as a growing business are essential to a start-up. Here are some strategies to consider.

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15 Netflix Documentaries Every Aspiring Entrepreneur Should Watch

15 Netflix Documentaries Every Aspiring Entrepreneur Should Watch | Entrepreneurship in the 21st Century | Scoop.it

These films will teach you how to turn your vision into the next big thing.

Nancy Barnett's insight:

Are you a budding entrepreneur? Learn from the journeys of others. There is no magic formula-you must work hard, have a great idea, stay focused and take advantage of opportunities.

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2016 Top Franchises from Entrepreneur's Franchise 500 List

2016 Top Franchises from Entrepreneur's Franchise 500 List | Entrepreneurship in the 21st Century | Scoop.it

2016 Top Franchises from Entrepreneur's Franchise 500 List: Franchise Information from Entrepreneur.com

Nancy Barnett's insight:

Not everyone wants to start from scratch-so here is a list of the top franchises. Do your due diligence-make sure it is right for you.

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In Virtual Reality Headsets, Investors Glimpse the Future

In Virtual Reality Headsets, Investors Glimpse the Future | Entrepreneurship in the 21st Century | Scoop.it
Venture capital is pouring into virtual reality start-ups, as proponents of the technology extol its potential to transform entertainment, communications and work.

Via Marylene Delbourg-Delphis
Nancy Barnett's insight:

This looks like another disruptive technology

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Technologies do not disrupt, business models disrupt: McKinsey’s Roth

Technologies do not disrupt, business models disrupt: McKinsey’s Roth | Entrepreneurship in the 21st Century | Scoop.it

Some CEOs might get very excited about innovation, talk about it, have the words to describe it, but it doesn’t go a lot further than that, says Erik Roth


Via Ian Harris
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Ian Harris's curator insight, December 15, 2015 5:17 PM

Yes but!!!!!! New technologies allow new business models to be created and often provoke the new model.

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Do schools kill creativity?

Do schools kill creativity? | Entrepreneurship in the 21st Century | Scoop.it

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.

Nancy Barnett's insight:

Creativity in education is essential to prepare students for the future. Being able to adapt and recreate will be essential skills for success.

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The Big Mistake Entrepreneurs Make When Meeting with Investors

The Big Mistake Entrepreneurs Make When Meeting with Investors | Entrepreneurship in the 21st Century | Scoop.it

Ryan Hinkle, managing director at Insight Venture Partners, advises entrepreneurs to pitch the future, not the present.

Nancy Barnett's insight:

Making the right pitch is an essential piece in the investment process. Learn everything you can to hone your pitch to your audience.

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