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The Ultimate Content Marketing Guide to Instagram Success | Business 2 Community

The Ultimate Content Marketing Guide to Instagram Success | Business 2 Community | Entrepreneurship for You | Scoop.it

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network from Twitter to Facebook. As the leader in image sharing apps, Instagram has become a household name in recent months with more than 40 million photos being uploaded daily to their platform.

 

Users are racking up a total of 1,000 comments and more than 8,000 likes on Instagram every second. Additionally, 28 percent of U.S. Internet users between the ages of 18 and 29 are using Instagram and that number continues to grow. As marketers, these numbers show that while instagram has yet to become a staple in the marketing toolkit, it’s definitely something to analyze and consider. Additional thought should be considered if you’re looking to connect with Generation Y using content marketing as they are using instagram more than ever before. 


Via Jeff Domansky
D.B.'s insight:

how to reah generation Y

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Jeff Domansky's curator insight, June 10, 2013 2:10 PM

Inside Instagram: "The question becomes, how do you use it effectively?"

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Successful Startups Don’t Make Money Their Primary Mission

Successful Startups Don’t Make Money Their Primary Mission | Entrepreneurship for You | Scoop.it
As Jim Barksdale put it when he was CEO of Netscape, “saying that the purpose of a company is to make money is like saying that your purpose in life is to breathe.” Of course, if you’re not breathing, it doesn’t much matter what your purpose in life is. If you believe in your mission, then it’s part of your moral imperative to attach a business model to it. There’s no faster way to achieve your lofty goals. But that’s the order for it: The business model exists to serve the mission, not the other way around. That’s how Google managed to organize so much of the world’s information in a few decades, and Facebook managed to connect the wired world in just one.
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The 6 Most Common Innovation Mistakes Companies Make

The 6 Most Common Innovation Mistakes Companies Make | Entrepreneurship for You | Scoop.it
Because innovation is a system-level problem, a point solution – trying to drive widespread change by doing a single thing – is wholly ineffective. It is equivalent to attempting to turnaround a failing school plagued by disinterested students, overwhelmed teachers, and crumbling infrastructure by painting the walls blue. Soothing, perhaps, but unlikely to have any real impact.
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Young People Need to Know Entrepreneurship Is Hard

Young People Need to Know Entrepreneurship Is Hard | Entrepreneurship for You | Scoop.it
Research, including this NYU report, reinforces that learning about entrepreneurship ignites an entrepreneurial mind-set in young people — they begin to think and act like entrepreneurs in all aspects of their lives. They communicate better. They persist through failure. They become flexible and adaptable when facing obstacles. They take smart risks. They turn into problem solvers and opportunity finders.

That’s important to the job-skills conversation, for example, because skills such as communication, flexibility, and persistence are in high demand by employers.
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Two Forces Shaping the Future of Business - Deloitte CIO - WSJ

Two Forces Shaping the Future of Business - Deloitte CIO - WSJ | Entrepreneurship for You | Scoop.it
Concentration describes markets increasingly dominated by fewer, but larger, entities. Players in concentrating markets typically focus on a single business activity or function, and they generate value by leveraging their scale and scope to provide information, resources, or platforms to fragmented players. Hagel and Brown say large companies in concentrating markets will likely play one of three roles: as infrastructure providers (such as IT, logistics, manufacturing, or facilities), aggregation platforms (which facilitate connections among fragmented businesses or link fragmented players to data or expertise), or agent businesses that help consumers find products and services that meet their needs.
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Start-Up Capital Is Spreading Across the U.S.

Start-Up Capital Is Spreading Across the U.S. | Entrepreneurship for You | Scoop.it
While a few cities dominate, more are getting in on the game.
D.B.'s insight:

The presence of businesses in a region that achieve very high growth can broadly boost income and employment opportunities, not just for those directly involved, but for all participants in the local economy.

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The $26,000 treat: When common food meets haute cuisine

The $26,000 treat: When common food meets haute cuisine | Entrepreneurship for You | Scoop.it
From golden cannoli to cat-poo coffee, 10 of the world’s most expensive food and drinks.
D.B.'s insight:

Food for thought . . .  

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Why Online Retailers Are Starting to Care About Your Feelings

Why Online Retailers Are Starting to Care About Your Feelings | Entrepreneurship for You | Scoop.it
Being cheaper and more convenient is no longer enough.
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Harvard faculty who backed ObamaCare now cry foul

Now that they have started feeling the impact of the Affordable Care Act, Harvard's experts now aren't so thrilled about ObamaCare. #ObamaCare #HarvardHypocrisy
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Choose the Right Innovation Method at the Right Time - HBR

Choose the Right Innovation Method at the Right Time - HBR | Entrepreneurship for You | Scoop.it
Although the process may appear simple, even obvious on the surface, the billions of dollars wasted on failed innovation projects annually suggest that it is not so easy to implement. Naturally, innovation is a messy process and you may find that you start somewhere else on the figure (e.g., you already have a solution or business model innovation in mind), but the figure helps us remember that even in these cases, each element has to be addressed before you try to scale the business—or you are in grave danger of failure.
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Universities Can’t Train Data Scientists Fast Enough for CIOs

Universities Can’t Train Data Scientists Fast Enough for CIOs | Entrepreneurship for You | Scoop.it
Chief information officers are struggling to find so-called data scientists, a challenge that universities are tackling with cross-disciplinary analytics programs.
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Whole Foods CIO Says Apple Pay, Instacart Paying Off

Whole Foods CIO Says Apple Pay, Instacart Paying Off | Entrepreneurship for You | Scoop.it
Whole Foods Market Inc. says expanding its business beyond the brick-and-mortar store is beginning to show some payoff. CIO Jason Buechel says the grocery chain’s technology initiatives, including its implementation of Instacart and a focus on data analytics, will be key drivers of future success.
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The Internet of Things Will Change Your Company, Not Just Your Products

The Internet of Things Will Change Your Company, Not Just Your Products | Entrepreneurship for You | Scoop.it
Successful IoT plays require more than simply adding connectivity to a product and charging for service — something many companies don’t immediately understand. Building an IoT offering requires design thinking from the get-go. Specifically, it requires reimagining the business you are in, empathizing with your target customers and their challenges, and creatively determining how to most effectively solve their problems.
D.B.'s insight:

Successful IoT plays require more than simply adding connectivity to a product and charging for service — something many companies don’t immediately understand. Building an IoT offering requires design thinking from the get-go. Specifically, it requires reimagining the business you are in, empathizing with your target customers and their challenges, and creatively determining how to most effectively solve their problems.

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A Map for Total Performance | Blogrige The Official Baldrige Blog

A Map for Total Performance | Blogrige The Official Baldrige Blog | Entrepreneurship for You | Scoop.it
The official blog for the Baldrige program. The Baldrige Program's mission is to improve the competitiveness and performance of U.S. organizations.
D.B.'s insight:

“The Baldrige framework is like the blueprint of a building, with ISO used for specific systems within the building such as electrical and air conditioning systems.” (Ron Schulingkamp)

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What Happened When Linkin Park Asked Harvard for Help with Its Business Model

What Happened When Linkin Park Asked Harvard for Help with Its Business Model | Entrepreneurship for You | Scoop.it
We restructured Machine Shop to focus on innovation through non-traditional business partnerships and creative design thinking. Over the course of a year, we built strong case studies in fashion, design, and technology. Once this groundwork was laid, we realized that the traditional music management model would have to evolve to support these innovation activities. Most management companies consist of music industry professionals and digital departments that support music marketing activities — but what we were trying to do just didn’t exist within that framework.
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Beyond the Virtual Workspace - Deloitte CIO - WSJ

Beyond the Virtual Workspace - Deloitte CIO - WSJ | Entrepreneurship for You | Scoop.it
Layered in this controversy is a key question: Is the move to virtual work inevitable? Also, what is the future of the traditional office, and where does the concept of the corporate campus fit in the future of work? In many sectors, the nature of work is changing, and there is evidence that both virtual work and a campus-based approach have benefited employers who implemented them.
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Amplified Intelligence Delivers More Power to the People - Deloitte CIO - WSJ

Amplified Intelligence Delivers More Power to the People - Deloitte CIO - WSJ | Entrepreneurship for You | Scoop.it
But for all of its promise, big data can be a source of frustration, confusion, and exhaustion. Machines have the potential to deliver measurable insights, but true impact comes from putting those insights to work and changing behavior at the point where decisions are made and processes are performed.

That’s where amplified intelligence—the use of technology to augment human intelligence—comes in. Just as autopilot technologies haven’t replaced the need for pilots to fly planes, amplified intelligence allows workers to do what they do best: interpret and react to the wider context rather than focus on applying standard rules that can be codified and automated by a machine.
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Revel Systems iPad POS Expands Sales Footprint with New Scottsdale Office

Revel Systems iPad POS Expands Sales Footprint with New Scottsdale Office | Entrepreneurship for You | Scoop.it
SAN FRANCISCO and SCOTTSDALE, Ariz., Jan. 21, 2015 /PRNewswire/ -- Revel Systems iPad POS, the world's leading...
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Why Online Retailers Are Starting to Care About Your Feelings

Why Online Retailers Are Starting to Care About Your Feelings | Entrepreneurship for You | Scoop.it
Being cheaper and more convenient is no longer enough.
D.B.'s insight:

This approach is typified by San Francisco-based Weddington Way, a start-up that aims to harness the group experience of shopping for bridesmaid dresses—keeping it social even when members of the wedding party live in different cities. By creating their own private virtual showrooms, brides and bridesmaids can discover, recommend, and vote on dresses and colors in a collaborative online space staffed by personal stylists available by chat session. With 25,000 dresses sold in just the first half of 2014, the company is approaching the $10 million revenue mark, a sum that includes fees from both purchasing and renting bridesmaid dresses (recognizing that lots of bridesmaids actually can’t wear it again, no matter what the bride says).

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Business Pulse Poll: Should Arizona implement Daylight Saving Time? - Phoenix Business Journal

Business Pulse Poll: Should Arizona implement Daylight Saving Time? - Phoenix Business Journal | Entrepreneurship for You | Scoop.it
A trio of state lawmakers have introduced a bill that would force Arizonans to spring forward and fall back with nearly every other state in the union. Some argue it would alleviate headaches for doing business back East, as we are either two or three hours behind the East Coast depending on the time of year. What do you think: Should Arizona finally give in and implement DST?
D.B.'s insight:

Summer evenings are already dark enough!  and it is not any cooler after dark anyway - 

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2015 economic development predictions: Tempe projects, embarrassing Arizona, light rail heads west - Phoenix Business Journal

2015 economic development predictions: Tempe projects, embarrassing Arizona, light rail heads west - Phoenix Business Journal | Entrepreneurship for You | Scoop.it
The Legislature will tarnish Arizona's brand once again. With the increased tea party majority at the state Capitol and an unwillingness to recognize that there is a world on the other side of the Colorado River and White Mountains, I predict several bills will be introduced that are Arizona job-killers. There's already talk of a repurposed Senate Bill 1062 making its way through the Arizona Legislative Council. These types of bills, while they may pander to various political persuasions, make Arizona look bad in the eyes of businesses embracing diversity in workforces. My prediction: At least five legislative opportunities to embarrass the state.
D.B.'s insight:

Just projections!!! hopefully wrong - 

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Understanding When to Give Feedback

Understanding When to Give Feedback | Entrepreneurship for You | Scoop.it
Bear in mind that when you give positive feedback frequently, your negative feedback, when it is warranted, will seem more credible and less threatening. Offering input only when problems arise may cause people to see you as unappreciative or petty.
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Family Businesses Need One Person to Conquer and Another to Rule

Family Businesses Need One Person to Conquer and Another to Rule | Entrepreneurship for You | Scoop.it
Unfortunately, many family executives buy into the conqueror syndrome, and they, too, undervalue their roles as rulers, often feeling that they’re just babysitting the family. They want to run the business. They have trouble accepting the fact that their role as the inspirational leader who governs is valid and critical in a family business. Instead, they are determined to run operations — and sometimes run them right into the ground.
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Making Sense of Irrational Customer Behavior - Deloitte CIO - WSJ

Making Sense of Irrational Customer Behavior - Deloitte CIO - WSJ | Entrepreneurship for You | Scoop.it
But studies from the field of behavioral economics have called this long-held assumption into question. Behavioral economists have found that consumers often act irrationally, in conflict with past behaviors and trends.
D.B.'s insight:

But studies from the field of behavioral economics have called this long-held assumption into question. Behavioral economists have found that consumers often act irrationally, in conflict with past behaviors and trends. 

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