entrepreneurship, global women entrepreneurs, future of work
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Rescooped by Anastasia M. Ashman from GlobalNiche
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Achieve Your Potential Online With The GlobalNiche Method

With this powerful handbook to transform what you do, how you do it and with whom, you'll learn how to use your online presence as a 21st century life & work s…
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Building Meaningful Community With Social Media: Exceptional Women In Publishing Conference - YouTube

Along with behavior design entrepreneur Pamela Day — who's a researcher at Stanford's Persuasive Technology Lab — and Amanda Barbara from the global crowd-fu...
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Product is the Ultimate Growth Hack by Kyle Wild

(Sustainable Growth vs.“Growth Hacking”) Kyle Wild Cofounder, CEO of Keen IO @dorkitude kyle@keen.io Product is the Ultimate Growth Hack First presented in T...
Anastasia M. Ashman's insight:
 How can I Retain an insanely high percentage of my users? How can I get them to Refer their contacts to my product?
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How to design successful social products with 3 habit-forming feedback loops

How to design successful social products with 3 habit-forming feedback loops | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Social products share a common ancestry and set of problems It's been a decade after Friendster popularized the notion of the social network, and we've seen hundreds of flavors of social products. ...
Anastasia M. Ashman's insight:

Andrew Chen does it again: "As users act within each feedback loop, everyone’s happy, and the players in the ecosystem produce and consume valuable content for the network. When this happens on a daily or hourly basis, it creates habitual usage within your product- driving engagement and retention."

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How to successfully validate your idea with a Landing Page MVP

How to successfully validate your idea with a Landing Page MVP | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Anything can be your Minimum Viable Product, so long as you’re truly focused on validated learning
Anastasia M. Ashman's insight:

so smart --  "Ask them to click a sign up button before giving you their email. Ask them to click a “pricing plans” button, choose a plan and then give their email and you’re actually getting some validated learning. Follow it up with a conversation and you might learn why they gave you their email and whether they truly have the problem you’re solving for.

 

Once you approach your landing page through the lens of it being a tool for validated learning (through the actions users take, and conversations you have), it can be very powerful."

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The Four Tenets of the Community Manager | Web Strategy by Jeremiah Owyang | Digital Business

The Four Tenets of the Community Manager | Web Strategy by Jeremiah Owyang | Digital Business | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
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Use Social Context To Connect

Use Social Context To Connect | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
When building online community, we're thinking about the culture we're each creating. That's our social context, it's where we're most alive, and ready to connect.
Anastasia M. Ashman's insight:
Imagine that each person out there you’d like to connect with has his or her own social context — or culture. ~my latest for Curatti: Editors of Chaos
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How Google Builds Its Maps—and What It Means for the Future of Everything

How Google Builds Its Maps—and What It Means for the Future of Everything | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
An exclusive look inside Ground Truth, the secretive program to build the world's best accurate maps.
Anastasia M. Ashman's insight:

 let your mountain of content show you the picture of you, where you are on your own map, and how to get where you're going.

"How the two operating systems incorporate geo data and present it to users could become a key battleground in the phone wars."

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The New Digital Divide: Privilege, Misinformation and Outright B.S. in Modern Media

The New Digital Divide: Privilege, Misinformation and Outright B.S. in Modern Media | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Tech folks have long beat the same drum. Yes, the internet is often embarrassingly, comically and dangerously wrong, they say, but if you know how to separate the good from the bad, it all works out. There may be individual weak spots, from Wikipedia pages to Twitter rumors to (incorrect) breaking news on Reddit, but as…
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"I’m wondering if the new digital divide–along the lines of the book–is not about access but about people who have the time, energy and skills to develop new media literacy and those who don’t"

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4 Steps to Creating an Amazing Pitch Deck

4 Steps to Creating an Amazing Pitch Deck | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Before you even try to meet with investors, you're going to need a presentation that will catch their eyes and make them excited to learn more. Here are a few tips and tricks from one entrepreneur.
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Transformational Entrepreneurship: Where Technology Meets Societal Impact

Transformational Entrepreneurship: Where Technology Meets Societal Impact | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
The slow decline of industrial manufacturing in developed nations and recent failures of financial capitalism across the globe have sent us searching for a new model of economic growth. I see the t...
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Andreessen and Mixpanel Call for an End to “Bullshit Metrics”

Andreessen and Mixpanel Call for an End to “Bullshit Metrics” | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
If you tilt your head 20 degrees to the right and squint just so, you'll see that we're huge!
Anastasia M. Ashman's insight:

actionable metrics = engagement, retention
 Engagement is a specific action a user takes and it’s something specific to each business
Retention. It tells you how often a customer comes back and uses your product again. 

start by tracking a single actionable metric that they can literally bet the company on. I call this their One Key Metric (OKM).

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Interview With SELFish’s Anastasia Ashman | Coworking and Office Space for High Growth Tech Companies - RocketSpace®

Interview With SELFish’s Anastasia Ashman | Coworking and Office Space for High Growth Tech Companies - RocketSpace® | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Anastasia Ashman of tech startup SELFish discusses entrepreneurship, social startups, and what it's like to work out of coworking space RocketSpace.
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Building online community for startup entrepreneurs by GlobalNiche

Your entrepreneurship goals are your online presence goals. You don’t do entrepreneurship in a vaccuum, you do it with people. Where are those people you nee...
Anastasia M. Ashman's insight:

Here are the slides from a workshop Tanya Monsef Bunger I did at the Women's Startup Lab for women entrepreneurs

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Anastasia M. Ashman's curator insight, June 3, 2014 6:25 PM

Your entrepreneurship goals are your online presence goals. You don’t do entrepreneurship in a vaccuum, you do it with people. Where are those people you need to be watching, learning from, meeting, partnering with? What are the steps to getting to your goals? Think about how you can apply your problem-solving entrepreneurial perspective to what you can do with online, social web tools. You build community to help you do the things on your plate by enlisting the energy and support of other like-minded people. Community is how you get things done.

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Hooked: How to Build Habit-Forming Products

Products can profoundly CHANGE OUR BEHAVIORS. 100’s of millions of users and 100’s of millions of dollars. Habit: A BEHAVIOR DONE WITH CONSCIOUS THOUGHT LI...
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Why We're Removing Comments on Copyblogger - Copyblogger

Why We're Removing Comments on Copyblogger - Copyblogger | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
We're moving the conversation around our content elsewhere (most importantly, to your own blog), and see how that works ...
Anastasia M. Ashman's insight:

#copyblogger gets rid of comments -- for all the reasons i've been noting for years. the #community and the #conversation has become distributed across the web, and takes place where people are (like FB and Twitter)

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Make Your Own Luck and Get Acquired

Make Your Own Luck and Get Acquired | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
You could be the next Whatsapp if you stay organized and prepared with these tips from SXSW.
Anastasia M. Ashman's insight:

It's vital for young entrepreneurs to recognize their skillsets and hire employees to make up for their gaps.

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Four types of business stories

Four types of business stories | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Learn to write each one
Anastasia M. Ashman's insight:

Story 1: Pitch to investors
Story 2: Organize your internal team
Story 3: Guide the press
Story 4: Give people a reason to care

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A New Conference from the Lean Startup Team

A New Conference from the Lean Startup Team | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Anastasia M. Ashman's insight:

a new conference for distributed teams, will explore these questions with great speakers, provocative conversations and useful tool demos. Hosted by the team that brings you the popular Lean Startup Conference

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10 Secrets to Successfully Pitching Investors for Big Money

10 Secrets to Successfully Pitching Investors for Big Money | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
A great idea doesn't cost a thing, but parlaying it into a growing business doesn't come cheap. Here's a guide to nabbing the cash you need.
Anastasia M. Ashman's insight:

10 Secrets to a Successful Pitch and Securing Investor Money

Beyond the No. 1 tip for first building a business before seeking investor dollars, Bulluck, Minnihan and Prabhu said budding entrepreneurs must understand all aspects of their business and be prepared to get grilled.

Here are their top 10 tips for presenting a winning pitch:

1. Fully understand the market and where your company fits in it.

2. Have a sound strategy for acquiring customers, and know how much it will cost.

3. Have a good idea of the customer retention rate.

4. Articulate why you need investor dollars.

5. Present a solid plan for how you will spend the money.

6. Assemble a reliable, knowledgeable team with defined roles.

7. Have a solid focus for the business: Less is more.

8. Approach the meeting as a conversation.

9. Attitude matters: Be likable, while exhibiting a strong work ethic.

10. Demonstrate flexibility to change; building a start-up is a fluid process.

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5 Rules For Marketing In The Age Of Discovery

5 Rules For Marketing In The Age Of Discovery | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
People see everything their friends are doing--and what products they're buying. Call it the new Age of Discovery. What's a marketer to do?
Anastasia M. Ashman's insight:

This is what we're talking about, that since the tide has reversed from push to pull, it's not the data that' getting pushed on us, but the data we're creating that let's us seek out what stimulates and lights us up. I like this idea of the age of discovery. GlobalNiche would call it self-discovery.

THE AGE OF DISCOVERY

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Why your product demo sucks, and you're losing customers as a result

Why your product demo sucks, and you're losing customers as a result | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
We’ve had the honor to conduct thousands of demos for dozens of tech startups. Every time we work with a new startup we notice the same mistakes by founders presenting and pitching their products. ...
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Pitch deck for indie games developers- Bubble Gum Interactive

Pitch deck for indie games developers- Bubble Gum Interactive | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Securing funding for any new venture is a major task. Investors are always on the lookout for great ideas with huge potential but they’re very savvy and any...
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Wise Up: 12 Lessons Learned From a 2011 Entrepreneurial Journey | Max Marmer

Wise Up: 12 Lessons Learned From a 2011 Entrepreneurial Journey | Max Marmer | entrepreneurship, global women entrepreneurs, future of work | Scoop.it
Yesterday I posted a long commemoration of my entrepreneurial journey in 2011. Buried at the bottom of the post were 12 lessons learned from the last year. A
Anastasia M. Ashman's insight:

Entrepreneurship as a means of Self Expression

Entrepreneurship is not for the faint of heart. It is a life encompassing sport full of trials and tribulations. But if you dare to embark on the perilous journey you will find an opportunity like little else for authentic self expression, self discovery, and world altering impact. Commit to preparation, commit to learning, and when the time is right, don’t forget to leap.

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