Technology is helping every business, large and small to move forwards, which will only increase in the coming year. Now, entrepreneurs can build companies at a fraction of the cost in the past. All of the little things that used to add up to big headaches for new businesses, from accounting to website development, are now available to small businesses, giving them the same capabilities as large enterprises at a cost they can afford.
So you've got a LinkedIn profile, and you want it to be perfect - so what do you add? This infographic by our friend Neal Schaffer at Maximize Social
#1 Use Keywords on profile #2 Professional names only #3 Get serious about your photo #4 Optimize your location #5 Brand your professional headline #6 Customize your profile URL #7 Align your industry #8 Be active #9 Expand upon your professional headline and support it #10 Embrace the visual #11 Get connected #12 Strut your stuff – add items to your profile #13 Don’t ignore endorsements – manage them #14 Make yourself contactable – advice for contacting me #15 Build credibility with recommendations #16 Fully connect with your past #17 Join revelant Linkedin Groups
How to Create a Great Startup Blog and Stand Out from Competition - The Next Web Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand's messaging.
Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it.
For startups, this is particularly important as you strive to establish your voice and brand point of view. Beside giving your startup a platform, having a blog can help you establish thought leadership, build SEO, and promote things that central to your brand’s messaging.
But not all corporate blogs are created equal. When it comes to starting a blog, there are a few basic parameters to consider.
Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge opportunities for individuals and means Google may reward you for being an online authority.
#1 Build a Personal Brand Online: Twitter, Facebook, Google+, LinkedIn
#2 Setup Google Authorship For All the Websites You Write On
#3 Use Google+ Daily
#4 Use Tools & Interact With Influencers in Your Niche